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Energy balance is the key to added value sales (GUARDIAN INDUSTRIES)

September 17, 2012

With energy saving in mind, why not take the benefits of advanced glazing, which reduces energy consumption and increases comfort in our homes, as a niche to provide exceptional service and essentially add value to your product range? Asks Guardian Industries.

The continuous drive to improve performance of our homes through building regulations and our own personal desire to reduce rocketing energy bills, are causing us to look more closely than ever at the types of products we use in our homes and the energy efficiency of those products. In the glazing industry the Window Energy Ratings (WER) has long flown the flag for energy saving windows, claiming a calculation methodology that not only rates the thermal efficiency of a window but also rates the windows ability to harness free solar energy from the sun and reduce energy bills.

On paper this perception flies the flag for sustainable and economical living, free heating from the sun helping to reduce energy bills- what could be better than that? In reality as any architect would tell you, this aspect of the calculation is borderline farcical, offering little to no benefit on the north face of a building, and actually increasing the chance of overheating on the east, west and specifically the south face, where high levels of solar radiation can quickly cause a building to overheat. However despite the over emphasised benefit of solar heat gain in the WER calculation, this method of compliance has been recognised in Building Regulations as a valid means to identify a windows compliance with improved energy efficient targets for the domestic window replacement market.

Fortunately this has been backed up by alternative whole window U value allowing flexibility to customers more aware of the pitfalls of solar heat gain and the energy saving benefits of a controlled temperature inside a building, providing optimum energy balance. This alternative means of compliance allows customers to comply with building regulation through the required window U value performance, whilst also incorporating solar control glass on exposed elevations which would otherwise be at risk of overheating.

True energy saving is recognised through good design. An architect would never put a high solar heat gain window on a highly exposed south building face, so why is this right for Mr & Mrs Jones buying new replacement windows?

Some of you may already experience the uncomfortable levels of high solar heat gain in some areas of your homes or offices, and if you increase the solar heat gain in these areas with new A rated windows the problem exacerbates, this can often render a room unusable.

In commercial building, solar control glass is a prerequisite to ensure all space is usable at any point of the day regardless of the suns position. When your customers are looking for the right windows to suit them, why not offer a more personalised service? Consider the orientation of their house and the different levels of exposure  to the sun on those elevations, and recommend the right glass to suit the bespoke needs of your customer.

Today coated glass is more advanced than ever before offering virtually neutral glass that has complete performance, with high solar heat reflections, exceptional thermal insulation’s and optimum light transmission. Our SunGuard®
High Selective
range provides the best performance in this area, with very little aesthetic difference between the windows on different elevation and fenestration.

By selecting the right types of glass for the right areas of your customers house, you are providing a much greater level of control for your customer, helping them to reduce energy demands through thermal insulation and avoid mechanical cooling in Summer months, whilst also ensuring that they house elevation photoCan take maximum advantage of the space in their home, avoiding areas of overheating, excessive glare, cold spots and down drafts. Offering a personal level of service, reacting to your customers needs not only adds value to your product, but it offers an added dimension to your current sales tactic for your more discerning customers.


For more information on our SUNGUARD HIGH SELECTIVE glass range and the types of glass to suit different elevations visit

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