Advertise with MyTradeTV! Promote your content! Please contact us on 01924 918171

Pareto eighty twenty principle

Use the 20/80 rule and help create SMART marketing

BLACBOARD MARKETING PICTUREI previous wrote a blog for MyTradeTV, regarding ‘Social media the basics – but look what could be achieved’, giving an overview of the basics to help make your social media work better for you. However, I would be doing an injustice, if I didn’t also mention some of the pitfalls of social media.   

LinkedIn, Facebook, Twitter, Flickr, Bebo, Google and MySpace to name a few are all great ways of creating ‘social media’ opportunities and theoretically they could help promote your business.

At first glance, this activity is quick, easy to do and can be accessed by audiences on an array of communication application. One catch!!! The time and effort needed to chase every social media opportunity and perfect your communication to the nth degree, could be a CRIMINAL waste of time?

Sign up! Join here! Tweet me! It’s completely free! All you need is an e-mail address, you will hear them cry!! Basically, these activities ARE NOT FREE and coupled with the offering up of your personal information, you may spend more time deleting junk mail, rather than being a social media wizard.

Everyone’s time is precious in business and no matter how wealthy you are you can never buy your time back. So, be prudent use the basics of the 20/80 rule and decide the best marketing activity to benefit your business. In this case, 20% of resource = 80% of benefits!!

Look at other on-line options; email marketing – it’s direct, personal, one to one, and doesn’t operate within the same level of noise as social media (to name just a few reasons). Another is pay per click (PPC) advertising – because, if you set it up right, it will deliver people who are actively SEARCHING for your products and services to your website 24/7, WITHOUT constant effort.

My advice – there is no such thing as free marketing – just SMART marketing!

Supplied by Stephanie Wright, Wild Cat Marketing

Tags
, , ,

Leave A Comment

eleven + 16 =

  • Access Control
  • Advice
  • Advice & Tips
  • Air Conditioning
  • ALEX Expo
  • Aluminium
  • Aluminium Windows
  • Appointments
  • Appointments
  • Appointments
  • Architects & Specifiers
  • Architecture
  • Associations & Regulators
  • Auto Locksmith
  • Auto Locksmith Tools
  • Auto Locksmith Tools
  • Auto Locksmith Training
  • Awards
  • Awards
  • Awards
  • Blinds
  • Blinds
  • Boilers (Service & Repair)
  • Building
  • Carousel 1 Category
  • Case Studies
  • Casement Windows
  • CCTV
  • CE Marking
  • Certification
  • Charity
  • Colour Coating
  • Colour Coating & Foiling
  • Competitions
  • Composite Doors
  • Conservatories
  • Conservatories & Orangeries
  • Conservatory Roofs
  • Construction Consumer Advice
  • Consumables
  • Consumer News Glazing
  • Cylinders
  • Decorative Glass
  • Decorative Glass
  • Demolition
  • DGCOS News
  • Diagnostics
  • Digital locks
  • Door Hardware
  • Door Hardware
  • Doors
  • Drainage
  • Editor's Corner
  • Energy Efficient Windows
  • Energy Saving
  • Events-Exhibitions & Associations
  • Exhibitions
  • Exhibitions & Associations
  • Fabricators
  • Featured
  • Fensa News
  • Fensterbau 2014
  • Fire Proof Glass
  • FIT Show 2016
  • Foiling
  • Folding/Sliding Doors
  • Furniture
  • G13 Awards
  • G14 Awards
  • Gas
  • Genaeral
  • General
  • General
  • General Locksmith Tools
  • General News
  • General News
  • General news
  • General news
  • GGF
  • GGF News
  • Glass
  • Glazing
  • glazing
  • Glazing Consumer Advice
  • GQA Qualifications
  • Green Deal
  • Guest Blogs
  • Hardware
  • Hardware
  • Hardware
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Heating Spares & Controls
  • Helen Duval
  • Home Improvement
  • IGU Manufacturing
  • Installers
  • Insulation
  • Interactive magazines
  • Interactive magazines
  • Interactive Magazines
  • Interactive News/Mags
  • Key Cutting
  • Key Cutting Machinery
  • Key Cutting Machines
  • Keys/Fobs & programming
  • Kitchens & Bathrooms
  • Lead Generation
  • Lock Cases
  • Lock Expo 2015
  • Lock Expo 2015
  • Lock Safes
  • Locksmith
  • Locksmith Consumer Advice
  • Locksmith Profiles
  • Locksmith Tools
  • Machinery
  • Marketing
  • Marketing – Installers
  • Marketing – Manufacturing
  • Mechanical Access
  • MLA Expo 2015
  • MLA Expo 2015
  • Mortice
  • MyTradeTV Blogs
  • Newsletter Left
  • Newsletter Right
  • Newsletters
  • NFA Awards
  • NFA Awards 2014
  • NFA Awards 2015
  • Online Ordering
  • Online ordering
  • Orangeries
  • Padlock
  • Panel
  • PHEX – Alexandra Palace
  • PIGS
  • Piping
  • Plumbing
  • Plumbing & Heating
  • Podcasts
  • Profiles
  • Pumps & Filters
  • PVCu
  • Safes
  • Safety Glass
  • Sash Windows
  • Solar
  • Solar Controlled Glass
  • Sound Reduction Glass
  • spacer/warmedge
  • Spares & Repairs
  • Spares & Repairs
  • Speciality Glass
  • Sustainable Building
  • Talking Points
  • Team Blogs
  • Testing
  • TGQ
  • The Fit Show 2014
  • Timber
  • Timber Windows
  • Tools
  • Tools
  • Tools & Power Tools
  • Tools & Power Tools
  • Tools & Power Tools
  • Toughened Glass
  • Trade Association News
  • Trade Associations
  • Trade Counters
  • Trade Info
  • Training Centres
  • Transport
  • Transport
  • Transport
  • Transport
  • Triple Glazing News
  • UAP/Tradelocks
  • UAP/Tradelocks.
  • UK Construction Week
  • Uncategorized
  • UPVC Windows
  • Van Security
  • Van Security
  • Ventilation
  • Video News
  • Videos
  • Water Treatment/Waste Management
  • Web Design
  • Web Design & SEO
  • Web Design & SEO
  • Window Hardware
  • Window Hardware
  • Windows
  • Channel Selector
    Your default channel is: Glazing
    Tune in to Other Channels:
    Glazing
    Locksmith
    Plumbing & Heating
    Kitchens & Bathrooms