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wynbury 31-7-2007

DGCOS membership wins business for Omega Lifestyle

OMEGA CONSERVATORY PICTURE

“Membership of the Double Glazing and Conservatory Ombudsman Scheme (DGCOS) helps us stand out from other companies in the area,” says Derek Nicholls, Omega Lifestyle Joint Director. “When Omega Lifestyle was set up in 2002, we wanted to distance ourselves from the (largely undeserved) poor reputation of the industry. To be accepted as a member after strict vetting by DGCOS is a genuine endorsement of our standing as a reputable retailer and installer of quality conservatories, windows and doors.”

“Before we were accepted into the scheme,” Derek adds, “DGCOS looked at our credit history and our sales techniques, and spoke to our suppliers and existing customers.  We went through very thorough checks, but it was worth it. As well as getting leads directly from the Ombudsman Scheme we have had great feedback from homeowners who told us that we won their business because of the protection our membership provides customers.  Our enquiry to conversion rates have increased too.

“One of the most important benefits to us is that being a member of the scheme is increasing awareness of reputable companies while protecting customers from the rogues who give the whole industry a bad name.  Although we have joined other trade organisations in the past, DGCOS represents the best value for money. After all, if an organisation accepts everyone who pays it how can it offer effective protection for customers? In comparison DGCOS has been set up to promote reliable installers, so it’s going to make sure it only allows reputable traders to join.

“DGCOS also protects traders from rogue customers. Omega Lifestyle hasn’t had to use this service yet, but it’s good to know it’s there if we need it. It’s not just an Ombudsman – there is a mediation service and DGCOS even has its own fitting teams which can sort out problems before they get to the Ombudsman stage.”

For more information on DGCOS visit www.dgcos.org.uk.

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