Like all professions, marketing, PR and sales professionals have a code of conduct which should fit in with a good business ethos. One of the key aspects of which is to concentrate on the positive features of your own products and services rather than to attack competitors. If of course you find yourself in the position that desperation leads to a direct attack, particularly in publications and public forums, then you need to be on solid ground that statements that you make are not personally insulting and that they can be backed up with clear evidence.
Samantha Hill, Marketing Manager from Thermoseal Group comments: You may or may not be aware of some recent ranting’s in the press that have aimed to degrade Thermoseal Group’s business. These direct attacks came from what many of us saw as a professional organisation. This I’d like to point out is most definitely BAD publicity and only serves to degrade your own brand. For us, this attack seems to have backfired. We have received many e-mails from journalists who refused to print these derogatory ranting’s. In addition, we have received an influx of contact from customers who have read the few items that did reach print, but the contact was to express the vulgarity of the personal attacks. At this time, we also provided clear evidence that our publicity is factually correct and if at any time our information is challenged and proven incorrect we will of course take the correct action to update the information that we release.
Thermoseal Group is a professional organisation focussed on providing quality products. Having been in business over 30 years, we have recently turned our hand to manufacturing warm edge spacer bars. We didn’t take this decision to set up a spacer bar manufacturing facility lightly. We established our own Research and Development Centre in our Wigan depot with the main focus being the innovation of an energy efficient product portfolio. We then employed a scientist from a leading UK university to help make this happen. Next was to set up production in Wigan which has resulted in the Group taking on two additional manufacturing units, as well as a wide range of equipment and a whole team of production staff.
During this time, we also expanded our injection moulding division in Birmingham to supply a wide range of compatible components for use with Thermobar. Then early this year, we extended our production facility to quadruple production capacity to meet the demand for Thermobar.
We currently supply millions of metres of spacer bar per year, approximately 40% of which is warm edge spacer, including: Thermobar; Thermix-TX.N and flexible foam spacer. With the proposed revisions to building regulations in 2013 suggesting that the required u-value may be as low as 1.4W/mK or a minimum WER rating of ‘B’, we forecast that warm edge spacer sales will account for more than 80% of spacer sales by the end of 2014.
It is with this in mind that we have invested further in the research, development and manufacture of our new warm edge spacer – Thermoflex. This is a flexible foam spacer system and is due to go into production during the first quarter of 2013. This will become our foam spacer option to sell alongside Thermobar and Thermix-TX.N Spacer tubes. In addition to Thermoflex, our research and development facility or ‘Innovation Centre’ as we refer to it, is also concentrated on expanding and developing our energy efficient product portfolio to future-proof the products we supply. With approximately 1,000 sealed unit manufacturing customers in the UK, many of which we have close partnerships with; we wanted to make new product development and manufacturing quality products our priority. Following the fantastic response we received at Glass Build America and Glasstec Dusseldorf, we are also now looking forward to supplying Thermobar and Thermoflex into international markets. We knew that it would be an open market for warm edge and aim to offer the best and stay at the forefront of the market and keep our customers there with us.