Advertise with MyTradeTV! Promote your content! Please contact us on 01924 918171

SamTableLRCrop

Bad Publicity? – Good for Thermoseal Group!

Like all professions, marketing, PR and sales professionals have a code of conduct which should fit in with a good business ethos.  One of the key aspects of which is to concentrate on the positive features of your own products and services rather than to attack competitors.  If of course you find yourself in the position that desperation leads to a direct attack, particularly in publications and public forums, then you need to be on solid ground that statements that you make are not personally insulting and that they can be backed up with clear evidence.

Samantha Hill, Marketing Manager from Thermoseal Group comments:  You may or may not be aware of some recent ranting’s in the press that have aimed to degrade Thermoseal Group’s business.  These direct attacks came from what many of us saw as a professional organisation.  This I’d like to point out is most definitely BAD publicity and only serves to degrade your own brand.  For us, this attack seems to have backfired.  We have received many e-mails from journalists who refused to print these derogatory ranting’s.  In addition, we have received an influx of contact from customers who have read the few items that did reach print, but the contact was to express the vulgarity of the personal attacks.  At this time, we also provided clear evidence that our publicity is factually correct and if at any time our information is challenged and proven incorrect we will of course take the correct action to update the information that we release.

Thermoseal Group is a professional organisation focussed on providing quality products.  Having been in business over 30 years, we have recently turned our hand to manufacturing warm edge spacer bars.  We didn’t take this decision to set up a spacer bar manufacturing facility lightly.  We established our own Research and Development Centre in our Wigan depot with the main focus being the innovation of an energy efficient product portfolio.  We then employed a scientist from a leading UK university to help make this happen.  Next was to set up production in Wigan which has resulted in the Group taking on two additional manufacturing units, as well as a wide range of equipment and a whole team of production staff.

 

During this time, we also expanded our injection moulding division in Birmingham to supply a wide range of compatible components for use with Thermobar.  Then early this year, we extended our production facility to quadruple production capacity to meet the demand for Thermobar.

We currently supply millions of metres of spacer bar per year, approximately 40% of which is warm edge spacer, including: Thermobar; Thermix-TX.N and flexible foam spacer.  With the proposed revisions to building regulations in 2013 suggesting that the required u-value may be as low as 1.4W/mK or a minimum WER rating of ‘B’, we forecast that warm edge spacer sales will account for more than 80% of spacer sales by the end of 2014.

It is with this in mind that we have invested further in the research, development and manufacture of our new warm edge spacer – Thermoflex.  This is a flexible foam spacer system and is due to go into production during the first quarter of 2013.  This will become our foam spacer option to sell alongside Thermobar and Thermix-TX.N Spacer tubes.  In addition to Thermoflex, our research and development facility or ‘Innovation Centre’ as we refer to it, is also concentrated on expanding and developing our energy efficient product portfolio to future-proof the products we supply.  With approximately 1,000 sealed unit manufacturing customers in the UK, many of which we have close partnerships with; we wanted to make new product development and manufacturing quality products our priority.  Following the fantastic response we received at Glass Build America and Glasstec Dusseldorf, we are also now looking forward to supplying Thermobar and Thermoflex into international markets.  We knew that it would be an open market for warm edge and aim to offer the best and stay at the forefront of the market and keep our customers there with us.

Leave A Comment

nine − 3 =

  • Access Control
  • Advice
  • Advice & Tips
  • Air Conditioning
  • ALEX Expo
  • Aluminium
  • Aluminium Windows
  • Appointments
  • Appointments
  • Appointments
  • Architects & Specifiers
  • Architecture
  • Associations & Regulators
  • Auto Locksmith
  • Auto Locksmith Tools
  • Auto Locksmith Tools
  • Auto Locksmith Training
  • Awards
  • Awards
  • Awards
  • Blinds
  • Blinds
  • Boilers (Service & Repair)
  • Building
  • Carousel 1 Category
  • Case Studies
  • Casement Windows
  • CCTV
  • CE Marking
  • Certification
  • Charity
  • Colour Coating
  • Colour Coating & Foiling
  • Competitions
  • Composite Doors
  • Conservatories
  • Conservatories & Orangeries
  • Conservatory Roofs
  • Construction Consumer Advice
  • Consumables
  • Consumer News Glazing
  • Cylinders
  • Decorative Glass
  • Decorative Glass
  • Demolition
  • DGCOS News
  • Diagnostics
  • Digital locks
  • Door Hardware
  • Door Hardware
  • Doors
  • Drainage
  • Editor's Corner
  • Energy Efficient Windows
  • Energy Saving
  • Events-Exhibitions & Associations
  • Exhibitions
  • Exhibitions & Associations
  • Fabricators
  • Featured
  • Fensa News
  • Fensterbau 2014
  • Fire Proof Glass
  • FIT Show 2016
  • Foiling
  • Folding/Sliding Doors
  • Furniture
  • G13 Awards
  • G14 Awards
  • Gas
  • Genaeral
  • General
  • General
  • General Locksmith Tools
  • General News
  • General News
  • General news
  • General news
  • GGF
  • GGF News
  • Glass
  • Glazing
  • glazing
  • Glazing Consumer Advice
  • GQA Qualifications
  • Green Deal
  • Guest Blogs
  • Hardware
  • Hardware
  • Hardware
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Health & Safety
  • Heating Spares & Controls
  • Helen Duval
  • Home Improvement
  • IGU Manufacturing
  • Installers
  • Insulation
  • Interactive magazines
  • Interactive magazines
  • Interactive Magazines
  • Interactive News/Mags
  • Key Cutting
  • Key Cutting Machinery
  • Key Cutting Machines
  • Keys/Fobs & programming
  • Kitchens & Bathrooms
  • Lead Generation
  • Lock Cases
  • Lock Expo 2015
  • Lock Expo 2015
  • Lock Safes
  • Locksmith
  • Locksmith Consumer Advice
  • Locksmith Profiles
  • Locksmith Tools
  • Machinery
  • Marketing
  • Marketing – Installers
  • Marketing – Manufacturing
  • Mechanical Access
  • MLA Expo 2015
  • MLA Expo 2015
  • Mortice
  • MyTradeTV Blogs
  • Newsletter Left
  • Newsletter Right
  • Newsletters
  • NFA Awards
  • NFA Awards 2014
  • NFA Awards 2015
  • Online Ordering
  • Online ordering
  • Orangeries
  • Padlock
  • Panel
  • PHEX – Alexandra Palace
  • PIGS
  • Piping
  • Plumbing
  • Plumbing & Heating
  • Podcasts
  • Profiles
  • Pumps & Filters
  • PVCu
  • Safes
  • Safety Glass
  • Sash Windows
  • Solar
  • Solar Controlled Glass
  • Sound Reduction Glass
  • spacer/warmedge
  • Spares & Repairs
  • Spares & Repairs
  • Speciality Glass
  • Sustainable Building
  • Talking Points
  • Team Blogs
  • Testing
  • TGQ
  • The Fit Show 2014
  • Timber
  • Timber Windows
  • Tools
  • Tools
  • Tools & Power Tools
  • Tools & Power Tools
  • Tools & Power Tools
  • Toughened Glass
  • Trade Association News
  • Trade Associations
  • Trade Counters
  • Trade Info
  • Training Centres
  • Transport
  • Transport
  • Transport
  • Transport
  • Triple Glazing News
  • UAP/Tradelocks
  • UAP/Tradelocks.
  • UK Construction Week
  • Uncategorized
  • UPVC Windows
  • Van Security
  • Van Security
  • Ventilation
  • Video News
  • Videos
  • Water Treatment/Waste Management
  • Web Design
  • Web Design & SEO
  • Web Design & SEO
  • Window Hardware
  • Window Hardware
  • Windows
  • Channel Selector
    Your default channel is: Glazing
    Tune in to Other Channels:
    Glazing
    Locksmith
    Plumbing & Heating
    Kitchens & Bathrooms