REHAU’s much anticipated BIG reveal has been taking place at a series of events up and down the country this week with more than 400 existing and potential customer attending to witness the launch of the new look REHAU TOTAL70 system.
REHAU TOTAL70 is the new enhanced 70mm window and door system from REHAU which comprises all of its existing three chamber 70mm profiles as well as new five and six chamber options. It is designed to offer fabricators and installers outstanding versatility, combined with even greater thermal efficiency, optimum weather and security performance and opportunities to cut costs.
REHAU TOTAL70 is being presented by REHAU as ‘the more complete 70mm system’ encompassing four separate but completely compatible profile ranges all branded with instantly recognisable marketing symbols. These are the REHAU TOTAL70C chamfered system with the option of new five and six chamber profiles, the REHAU TOTAL70S fully sculptured system, the REHAU TOTAL70R reversible system and the REHAU TOTAL70MF multi-fold door system.
Fabricators and installers can use the symbols throughout their sales and marketing campaigns underneath the new REHAU TOTAL70 branding umbrella to communicate instantly the choice of profiles they manufacture and to demonstrate that their products have all the strength and durability which REHAU is famous for.
Wolfgang Gorner, Business Unit Director, says the launch of REHAU TOTAL70 represents an exciting opportunity for REHAU’s customers. He says: “REHAU TOTAL70 is set to become a powerful new brand in the PVC-U market which will be supported with extensive marketing campaigns designed to communicate the key benefits. For the first time, it encompasses all of our 70mm systems and will be promoted extensively in the new build, commercial and domestic refurbishment sectors, building on REHAU’s established reputation and brand strength.
“It is much more than just a rebranding exercise though with real improvements in the thermal efficiency of our profiles, greater freedom for fabricators to mix and match profiles so that their product range exactly meets the requirements of their customers and more flexible glass and spacer bar options enabling fabricators to reduce the cost of their finished windows and doors.”