Synseal has a reputation for producing slick, dynamic marketing tools that are enabling its fabricators and their customers to be the most successful in the market.
Now the company is focusing its attention even more on those at the sharp end of the business by introducing a range of supportive benefits that will ensure installers of Synseal products are the most competitive in the market.
Delivered through the company’s fabricator network, Synseal will reveal a business support programme for installers that the company says will be the most practical and powerful in the industry. The scheme, the full details of which are being kept under wraps until The FIT Show, includes logo van siders and point of sale materials, professional retail literature, online publicity and listings and a range of other marketing materials all designed to attract the interest of the homeowner. Crucially these will be complemented with training, special offers and promotions, discounted benefits from trade association partners and established ‘trust’ schemes and a series of digital support options that are all designed to assist lead generation.
Preparing for The FIT Show, Synseal’s Head of Marketing Mark Schlotel invites installers to step onto the Synseal stand if they want to be the most competitive installers in the country: “Synseal has a great reputation for producing products that sell backed by marketing materials and support that is the best available. At The FIT Show we will take the next step by introducing a programme that really means business for installers. We are determined to ensure the best installers of Synseal products also have the very best tools with which to generate leads and close sales.”
Mark warns this is not the usual systems company marketing scheme: “Our reputation is that Synseal does not do things by halves and this is no exception. We’ve put together a powerful package of practical benefits which will strengthen our installers. Come to the Synseal stand to understand how!”