Many home improvement trades are known to have busy and quiet points of the year. As a result companies will strategise for this, with monthly targets reflected on what’s expected. And research has shown that businesses are now allocating a larger budget to their lead generation ambitions.
Lead generation offers an alternative to advertising your company in the Yellow Pages or online, where there is no guarantee of success or even the sniff of a customer. Instead, using a consumer matching service will ensure that every pound spent goes towards securing a customer interested in your product or service.
With advertising there is a limited chance of you been spotted amongst the hundreds or even thousands of other companies offering a similar service. On top of this, any customers you do receive could be out of your region and may require a product you don’t offer.
On the other hand, with a lead generation service it’s possible to predefine the products you offer, the postcode areas you work in and how many consumer enquiries you’d like to receive weekly or monthly. This can be set throughout the year too, meaning there won’t be times of the year when you’re low on work.
Consumer matching service Quotatis operate throughout Europe, with offices in the UK, France, Germany, Belgium and Spain. The UK branch caters for all areas of Britain, with over 100 products and services and thousands of enquiries received monthly.
Head of Marketing at Quotatis, Thomas Crosswell, said: “There’s no doubt about it, more and more customers are switching to lead generation in an effort to bring their business to the next level and continue growing.
“Despite this, there are still a large number of companies yet to try out lead gen. This is usually down to an untrusting nature and fear of switching tactics to try something new. This fear is unwarranted though, as proven by hundreds of our contractors who continue to purchase our enquiries year after year.
“At Quotatis we pride ourselves on a quality service, not only to contractors, but for customers too. We only want the very best companies on our books so consumers have a great experience with us. As such we carry out background checks and ask for references before allowing a company on board. If you’re proud of your company and work quality though, this should simply be a formality.”
Tom also believes the day of advertising yourself in the Yellow Pages has passed. He says that although it once had a purpose, because the Internet is now widely accessible on phones, there’s a much larger customer database online.
Quotatis are the largest consumer matching service in Europe, operating in five countries and receiving thousands of verified enquiries every month in a range of home improvement products and services. This includes windows, doors, kitchens, boilers, conservatories and solar panels.