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Media is going digital

As more and more media goes digital we need to consider users’ behaviours in online content consumption.  Our lives are becoming increasingly digital as we read news on a screen, print coupons off from websites to purchase products, find information that we need using computers, tablets and smart phones, and use the Internet to communicate with each other.  With this in mind it’s obvious why advertising is moving more and more online – this is where the target audience are.

I can’t remember the last time I picked up that old yellow book to find a local business that I needed of phone number of.  In fact, I don’t even know where my copy is.  I remember that, the last time I saw it, it was noticeably smaller than before.  Actually, that’s an understatement…it was tiny!  I can’t even use it as a door stop any more.

One of the underpinning principles of our ethos at My Trade TV is that we deliver content and advertising that is both relevant and useful to you guys.  We also want you to participate in our ecosystem and help us to build something truly fantastic for your industry.  As you send us your news, press releases and videos it’s a win-win situation.  We build our website up and you gain exposure for your company.  The more you put in and help us, the more you get out, just how a real online community should operate.  As we collaborate together to help promote your products and services, you benefit from leveraging  on our marketing efforts.  If you aren’t yet advertising or marketing your company on the world wide web but realise that there’s a fantastic opportunity available in doing so then we’re happy to talk you through the process and help you to dip your toes in the water.

Welcome to the digital media age, brought to your industry by My Trade TV.

 

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