As a scheme operator and promoter of TrustMark, The Glass and Glazing Federation (GGF) was delighted to hear of TrustMark’s successful nationwide ‘Home Improvement Month’ PR campaign which reached more than 3.4 million consumers during April and May on local radio stations.
Throughout the campaign, TrustMark provided listeners with help and advice on how to source a local trustworthy tradesman and how to avoid falling foul of a fraudulent trader.
GGF Group Chief Executive Nigel Rees commented, “We are very pleased with the success of the TrustMark campaign as it not only raised consumers awareness of the problem with rogue traders but it also promoted the TrustMark companies, of which hundreds are GGF Members.”
From Scotland down to Kent, 27 radio stations across the UK broadcast interviews with TrustMark, generating more than two hours of air-time on both breakfast and drive time shows. The stations, which included seven BBC regional stations and a host of large commercial radio stations, also gave their listeners the opportunity to call in and share their experiences of dealing with rogue traders.
GGF Member (and GGF ex-President) Greg O’Donoghue Director of Just Windows and Doors Ltd represented the glazing sector in the radio interviews and commented, “It was good to take part in these radio interviews and I was happy to explain how being a GGF Member helped my company to join TrustMark. I was particularly pleased our information went out to such a wide audience because it’s important consumers recognise the value and assurances of using GGF and TrustMark companies when they are employing companies to carry out work in their homes.”
This story has been viewed