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Synseal Life in old market

LIFE IN THE OLD MARKET YET

There is plenty of life in the conservatory market – that is Synseal’s assessment of the market following the systems company’s successful outing at this year’s FIT Show.

Synseal has announced that its Global Summer orangery received an almost unexpected amount of interest at the FIT Show, with installers clamouring to get their hands on one.

“Even we were surprised at just how popular the Global Summer orangery was,” David Leng, Synseal’s chief executive, said. “We‘ve had an uplift in order intake for our orangeries following the FIT Show, and we even sold the one we had on the stand. It has really caught fitters’ imaginations.”

David explained that the company had already invested in a considerable amount of time canvassing the views of installers in a bid to develop a product that would both rekindle homeowners’ love of conservatories while being fitter friendly.

“Prior to the FIT Show, we had already received plenty of positive feedback from our customers who said that they are mightily impressed with the Global Summer orangery as an exciting new product, while appreciating the concept behind it,” David said.

In the research and development process Synseal was keen to design a high-end aspirational conservatory that was cost effective and simple to install. To this end, the Nottingham-based extrusion company held a series of workshops where it canvassed the views of the very people who would be delivering the final product.

As a result, Global Summer has two main fitting options: raised line and low line, which alters the height that the decorative gutter fascia sits above the conservatory windows.

Raised line installations add grandeur, providing a more authentic orangery look and distinguishing them from standard conservatories, while low line installations are ideal when the overall conservatory height needs to be contained, or to fit in with a more compact property’s proportions.

This modern approach to design fits in with Synseal’s new relationship that it’s developing with its installers via the new Synseal Registered Installer (SRI) scheme.

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