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Synseal Opening the door to the homeowner rels June 13

OPENING THE DOOR TO THE HOMEOWNER

Installers of Synseal products now have access to the most professional suite of retail sales literature on the market.

The market leading systems supplier has just published its retail brochure for residential, bi-fold and patio doors, which completes a range of sales literature that is aimed squarely at UK homeowners.

The 12-page lifestyle publication is brought to life with stunning photography that wouldn’t look out of place in a coffee table design magazine. Alongside the illustrations, Synseal explains why homeowners should take care over their choice of door design, including aesthetics, thermal efficiency, acoustics and security.

Synseal then talks the homeowner through the features and benefits of each door design the company supplies, including front and back residential doors, French doors, patio and bi-fold doors. This is then followed with illustrative details of hardware and colour options.

“Doors can create just as much of an impression as an expensive piece of furniture in your home,” explained Synseal’s Head of Marketing Mark Schlotel. “They are seen every day, so homeowners should select a style with features that match the rest of the home as closely as possible. Choosing new doors requires as much care as picking out furniture or decor.”

This retail sales brochure completes a comprehensive suite of nine brochures that Synseal will use to appeal directly to the homeowner via installers, while generating important sales leads for its fabricator customers though the consumer website www.synseal-homeowner.co.uk

“Each publication aims to both inform and inspire the reader,” Mark explained. “There are plenty of photo illustrations and reassuring text that clearly explains how installing Synseal’s products can greatly improve homes and transform living spaces.”

Installers who sign up to Synseal’s Registered Installer (SRI) scheme will receive a selection of these brochures free of charge in their welcome pack, which are also available to purchase in bulk quantities at unbeatable cost prices.

Other business support benefits of the SRI scheme include a 25% reduction in the standard price of FairTrades association membership, and support options to create a personalised website if they don’t already have a web presence.

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