Deceuninck UK appoints MRA Marketing to help it grow fast and sustainably. Specifically Deceuninck’s objective is to double UK sales and market share in four years by helping customers build their businesses, and by recruiting frustrated fabricators who want help in achieving their potential. Reporting to new managing director Roy Frost, MRA Marketing will lead and implement the strategic marketing programme. The programme includes creative, advertising, PR, direct marketing, video and social.
Deceuninck, a long term player in the UK market is one of the world’s major PVC systems companies. It is in the top three in most major markets, and is a leader in innovation, sustainability, colour and design.
Roy Frost explains: “We believe we have what it takes to empower fabricators and their customer installers, and help them transform their businesses. We have exciting plans to make it happen, so we need a quality marketing partner that knows this industry and knows how to help companies grow. After a comprehensive review we appointed MRA Marketing. Mike Rigby, Lucia Di Stazio and their team have a remarkable track record in this industry and we’re looking forward to working closely with them.”
Roy’s Everest background and strength is where the industry is weakest – in communicating and selling to homeowners, and in achieving decent prices in the home. He aims to support his fabricator customers and their installer customers with knowledge and an array of sales aids so they consistently outsell the industry. That, combined with the confidence that comes from having a portfolio of quality products with the best kerbside appeal in the industry and a pipeline of innovations, will help installers stand out and compete more effectively.
“We know we have to try harder than our competitors,” Roy asserts, “and do much more than them to help customers succeed. I believe the Deceuninck business we’re building in the UK is uniquely well placed to empower fabricators and installers who believe they can do better. So, if there are any frustrated fabricators reading this who know they have the potential to double their own sales and are being held back by their systems suppliers’ attitudes or problems, call me now on 07808 365234.”
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