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Installers Hail The Synseal Fairtrades Parnership a Success

Within a couple of months of the Synseal Registered Installer scheme (SRI) being launched, new members were hailing it a success, with particular praise given to the FairTrades tie-up.

New SRI members get a 25% reduction in the standard price of FairTrades membership, which gives installers access to HomePro insurance-backed guarantees (IBGs), Trustmark accreditation, and BM TRADA’s Competent Persons Scheme.

Installers have reported that this is worth signing up to the SRI on its own. “I’ve won work thanks to being able to offer a HomePro IBG,” explained managing director of Aylesbury-based Fineglaze Mike Noden, who installs Global conservatory roofs. “They really get the thumbs up when selling to homeowners.”

“We are not a large outfit, but this service allows us to compete with the bigger companies with ease. The FairTrades membership certainly wins respect from customers.”

Ian Handy at FairTrades explained why the organisation was prepared to offer such a generous discount to companies that bought Synseal’s products. “Fabricators of Synseal and K2 products supply over 3,200 installers in the UK,” he said. “This relationship has opened up new channels of communication for us, and the applications are starting to roll in.”

Ian explained that for many – often smaller – installers, there was an issue with credibility. “Homeowners are very distrusting,” he said. “Membership of a credible trade association helps them to prove themselves to their potential customers.”

FairTrades’ own statistics are enviable: one million IBGs have been issued since HomePro was launched, and 3.9 million homeowners visited the Trustmark website last year – an increase of 400,000 on the previous year.

Ian also explained that FairTrades has well trained account managers who keep regular contact with members to make sure they are getting the most out of the scheme. “We will call every six weeks without fail,” he said. “After all, we are a business support unit and that relationship is important to us.”

Fabricator customers also benefit from the scheme, as Synseal’s Head of Marketing, Mark Schlotel, explained: “Of our 450+ Synseal fabricators, over 80% also install, therefore the new SRI scheme overtly supports our direct customers. In any case, anything that promotes increased business for our fabricator partners can’t be a bad thing – all sales will be conducted through them since we don’t deal directly with the installer. Even the boxed SRI welcome pack is sent to the sponsoring fabricator to be picked up by the installer.  FairTrades membership will certainly appeal to many of our fabricators who wish to access powerful benefits, such as Trustmark accreditation.”

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