Companies may have a range of objectives when exhibiting but at the heart of it will be lead generation. With this in mind the organisers of next year’s FIT Show are offering the latest visitor lead capture and analysis technology to all exhibitors as an inclusive part of their stand package, to ensure they enjoy the greatest benefit from the event.
Whereas every exhibitor was offered a badge scanner at the last event, exhibitors at The FIT Show 2014 will download an app to their mobile devices. The system enables exhibitors to scan a code on visitor badges with their mobile device to secure contact details and other information, specific to them, all of which will be stored securely in their online portal.
This effectively automates lead generation at The FIT Show – no need to write down details or transcribe information from business cards – but more importantly, each exhibitor may customise the system to capture exactly the information they require, thus dealing with a key limitation of earlier badge scanning systems. They can even type specific notes relevant to individual leads.
All FIT Show exhibitors will be able to pre-programme their own data capture requirements using a special dashboard, which then uses the information captured during the show to provide real-time feed-back (subject to a 3G or Wi-Fi connection) on individual visitors and therefore allowing personalised response to their needs.
From the exhibitor’s management point of view, the performance of the exhibiting experience may be closely monitored against pre-determined criteria to ensure optimum performance and motivation throughout the event, further ensuring an excellent return on investment for participating at The FIT Show. A single-user licence is included within the cost of each stand, with exhibitors able to purchase as many additional licences as required at competitive rates to suit their specific requirements.
“We want our exhibitors to make the most from their appearance at The FIT Show,” said Paul Godwin, Managing Director of organisers FIT Events Ltd. “We have therefore invested in this technology through our registration partners N200, to provide our exhibitors with the most efficient and flexible means of securing information from visitors to their stands. We will also work with exhibitors during the run up to The FIT Show 2014 to ensure they fully understand how to get the most out of this facility.”
A video offers further information on the technology: http://youtu.be/XH8tvYTuETE
The 2014 FIT Show will take place at The International Centre Telford on 10th, 11th, 12th June 2014. More information on how to exhibit can be found at www.fit2014.co.uk
story has been viewed