Last year, Ultraframe, the market leader in the manufacture of conservatory roof systems launched a new glazed extension system called Loggia. It has all the glazed characteristics of a beautiful orangery, delivers the thermal performance you’d expect from a solid brick built extension, yet can be installed by a window fitter, no need to employ a bricklayer. Not only is Loggia transforming homes up and down the UK, it’s also proving to be a real profit hit with installers. Ultraframe’s sales and marketing director Joe Martoccia tells My Trade TV why Loggia is a great opportunity to secure a more profitable sale than a standard conservatory: “Loggia is a unique system. It’s the only system available in the market that can really compete with the thermal performance of an extension. But because it’s a modular system, like a conservatory, there’s minimal disruption for the homeowner when it comes to installation. The biggest benefit to the installer is there is a much greater opportunity to secure additional profit from the various parts of Loggia. Think of Loggia as a building system made up of a number of components, every one of the those components can be sold separately, but the more components added in – such as additional columns, LivinRoom and so on, then the installer achieves a greater profit on the overall sale. With Loggia, every single component can be delivered and fitted by the installer – keeping all the margin in one business. That’s a compelling case.”
When it comes to installation, Loggia isn’t any more complex than fitting a standard conservatory. And because it’s manufactured to the usual high standards of an Ultraframe roof, then it’s a breeze to fit on site. As you’d expect, Ultraframe has developed an in-depth technical guide to support the installation and they’ve also got a comprehensive range of supporting material available online. Ultraframe also offers a free installation training course at the factory in Clitheroe, not only will it help with the first fit, it’s also a great opportunity to learn about the features and benefits of Loggia, once an installer has received the training, they then qualify tom receive some of the many leads the Ultraframe marketing machine delivers.
Here’s a step by step guide which demonstrates the simplicity of installation – it goes without saying, that this doesn’t replace the comprehensive technical installation guide available to all Loggia installers.
Set out post – which acts as a guide for the base installation – has been drilled and fixed to the concrete strip foundation and then dwarf walls built to DPC level.
Lift the columns into position at abutment and front corner. Plumb the columns and pack as necessary before securing to the set out posts. At the abutments, secure to host wall.
Next unwrap the aluminium eaves beam in the roof packs. Lift into position – fasten eaves beam into timber upstand provided. Check for level and plumb, check all dimensions including diagonals.
Following the detailed guide provided with the Ultraframe Classic roof, proceed to erect the balance of the roof structure but do not fit the gutter or Cornice at this stage. Complete any dwarf walls.
Next, measure and prep the cill to fit between the columns. Cill size depends upon the choice of column size selected – choose from a large or small column suite.
Fit the pre-drilled cladding extrusion clips to moisture control, membrane wrapped, OSB clad super insulated columns. Fit window frames which butt up to the cladding extrusion – seal where frames butt up.
This is how your Loggia should look at this stage with the roof structure and frames in position
The next stage is to fit the Ultraframe Classic guttering and Cornice – the details for these steps are in the main Classic guide provided with the roof.
Now its time to glaze the roof, fit the top cappings and trims – all as per the main roof guide provided.
Now it’s time to fit the powder coated column claddings and infill panels – peel back the protective film from the edges before adding claddings but leave film on until ‘dirty’ trades complete. Ultraframe supplies a range of colour matched silicon sealant for final detailing.
Now move inside and complete any roof trimming work – it’s at this stage that the LivinRoom internal perimeter ceiling system is fitted. Plasterboard and skim, install downlighters.
Lancashire-based Nigel Grant has been fitting Ultraframe roofs for years and was one of the first installers to upgrade an old conservatory to a Loggia. Nigel comments: “there’s a lot of parts to Loggia, but it all fits together pretty easily. The key thing for my business is that we’re keeping all the margin and because we’re doing all the fitting and not relying on other trades, it’s easier to manage and we just get on with it. Customers love it too because it goes up so quickly, no mess to the garden, no materials hanging around, it’s like a pop up extension. Love it.”
The sale of Loggia in the home is also supported by a clever Ipad app that enables the installer to take a photo of the back of the customer’s house and design a Loggia while they’re with the customer. Mark Youngman from Stratton Glass & Windows has used the app with several potential customers. Mark tells us: “I’ve used the app to support several sales of Loggia now and it has definitely played an important part in showing customer’s exactly what Loggia will look like on their home. I’ve had comments like ‘amazing’, ‘ ‘fantastic’ and lots of ‘wow’. I thinks it’s an amazing bit of kit and every installer should be armed with this.
As with all Ultraframe systems there are plenty of resources available online at http://trade.ultraframe.co.uk to support your sales and help installation. To book on a Loggia course, simply call Bill Wallace at Ultraframe on 01200 443311. And to download the app visit the Apple app store and search ‘Ultraframe’.
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