SWISSPACER has been shortlisted for a Construction Marketing Award. The leading warm edge spacer bar supplier was delighted to reach the finals of the ‘Best Product Launch’ category for its next generation spacer bar, ULTIMATE.
The Construction Marketing Awards (CMAs) is a prestigious event which recognises the marketing achievements of organisations and individuals in the construction industry. The awards are run by the Chartered Institute of Marketing’s Construction Industry Group, and winners will be announced at a gala dinner on Thursday 5th December in London.
After extensive research and development, SWISSPACER launched ULTIMATE at the FIT Show in April 2013. ULTIMATE is the best foiled warm edge spacer bar in the world for thermal efficiency – it came top in independent tests by ift Rosenheim of all the leading warm edge spacer bars. SWISSPACER’s inventive campaign included direct marketing and e-shots, advertising, editor interviews, PR and social media.
SWISSPACER UK Marketing & Sales Manager, Vic De Costa said: “We are very pleased to reach the CMA finals. There were a record number of entries this year – and it’s open to all companies in building, construction and home improvement, not just glass and glazing – so it’s great to be recognised for our hard work and achievements. Our launch campaign for ULTIMATE has been extremely successful – in just a few months ULTIMATE sales have rocketed and now account for 40% of SWISSPACER sales in the UK. The CMA gala dinner is always a highlight of the marketing calendar and we’re keeping our fingers crossed for 5th December!”
For further information about SWISSPACER visit www.swisspacer.com or call 0845 601 1265. Follow SWISSPACER on Twitter @Ultimate_Spacer.
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