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The Great Composite Door Debate Continues

November 12, 2013

As detailed in D&G Consulting’s latest Annual Window, Door and Conservatory Industry Report, as the country slowly makes its way out of recession, our markets should start to see some growth. However, the forecast of moderate growth comes with a warning. Things won’t be like they used to be. The market is different now – 70% of homeowners have had new windows installed in the last 10 years, so why should they change? With the right products, marketing and sales approach, we can convince them to buy the next generation of windows, but it will be tough. Of course there is also growth potential outside of windows too, including composite doors.

On 10 September four industry professionals went head to head to discuss some of the issues they see facing this growing composite door market in the Great Composite Door Debate, hosted by TV presenter Michelle Orpe and organised by Brouha Marketing with MyTrade TV. The four participants, each with an interest in composites, discussed an array of issues on the day and while there weren’t many disagreements amongst our professionals, we are expecting some of the content to create a stir among viewers. The participants in this debate include Guy Hubble from Regalead, Roger Benton from HOPPE, Mark Atkinson from Hurst Plastics and Dave Gomersall from Distinction Doors.

In Part 2 of this debate we see discussions centre around some of the dangers facing composite doors despite the fact it is a growth sector – particularly the erosion of price. We also hear thoughts on the importance of energy ratings for the composite door sector.

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