Haffner GB Ltd is celebrating a year of strong sales across the board. And for Dave Thomas, Haffner’s Managing Director, the sales figures give him more than one reason to celebrate. “It’s obviously great news for our business because it shows we’re offering the products and service that people want,” he says. “But more importantly, it’s evidence that confidence is returning to the market and a growing number of fabricators are investing in their businesses again. It’s a good sign that things are picking up.”
While sales of reconditioned machinery have remained broadly steady throughout the recession, new machinery sales have shown a marked increase this year, particularly in the last few months. In September alone, the company has taken orders for three of its flagship SBA machining centres, while sales of the revolutionary SMR-4 Welder are growing too.
Dave says, “The quality and technological advances of the new machinery that’s on the market from Haffner is breathtaking and offer so much more than previous generation machinery, so with increasing confidence in the market, there’s growing interest and commitment. Our new range of SMR three and four head welders, for example, has got numerous features and offers huge benefits in terms of speed, accuracy and the finished quality of products.”
He adds, “We also offer some excellent part exchange packages that make investing in new machinery a viable and attractive proposition. For example, a new Haffner machining centre won’t cost you much more than an upgraded machine from another supplier. We only require a 10% deposit and we have a £30,000 part exchange scheme on complete and working Haffner, Stuga, Rapide, Schirmer and Elumatec machinery. The new centre comes with Business Micros and First Degree machine links included, plus there’s a two year warranty on parts and labour and service visits are free during the warranty period. Subject to status, we also have various five year finance packages that let you take advantage of current low interest rates.”
He concludes, “More and more fabricators are gaining the confidence to make the investment and have the additional reassurance that we’ll give them sound advice and excellent service too.” And that’s the key point. Confidence may be growing, but fabricators will never make a significant investment lightly. Not only does Haffner offer quality machinery, it also offers a support service that adds genuine value. There can be little doubt that it’s this package that has resulted in Haffner benefiting from the upturn in the market.
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