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Heritage 2800

Deceuninck’s new brand names have British appeal

roy-1300Deceuninck has recently changed the brand names of its three main systems. Why? Because the new names better describe what the products do and they communicate better than numbers with homeowners.

Deceuninck’s MD Roy Frost explains: “Our plan is to make it easier for fabricators and installers to sell. To do that we’ve changed our product names so that they are easier on the ear and easier for homeowners to understand. To adapt a phrase, ‘they say what they do on the tin’. Deceuninck has a reputation for good looking products; decorative windows and doors with bags of kerbside appeal that turn heads. We didn’t want anything getting in the way.”

“We need clarity because unlike other systems companies, Deceuninck has three window systems not two. So we need to spell out the differences. Every systems company has a traditional chamfered system, ‘like’ Deceuninck’s Traditional 2500 window & door system, with a neat putty line feature.

“Most Syscos also have a decorative or sculptured window, the ‘equivalent’ of Deceuninck’s Heritage 2800 window & door system, with sculptured beads and frames that echo original craftsman timber windows,” says Roy. “But, only Deceuninck has the Contemporary 3000 window & door system, with its unique, cool contemporary-styled pencil round profile. It’s like a commercial profile but it looks great in modern residential houses, and comes with enhanced security.”

“And that’s not all,” continues Roy. “Deceuninck also has Autentica, which we market as the Classic 3000 window system, with classical looking decorative additions to catch the consumer’s eye. It’s really like a fourth system. Some companies sell only this because many homeowners love it and they are the only supplier. No other systems company has anything like it.”

You can call Roy Frost on 07808 365234 if you’d like to know how Deceuninck’s systems can help you stand out and grow.

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