Drew Wright, who has over three decades’ experience in the door industry and heads up a workforce of 50 at the company’s Tankersley headquarters, said:
“Our focus for 2014 will be on improving our customer service, increasing our stock availability and enhancing our product range.
This will provide us with a difficult challenge, and in order to accomplish it we, as well as others in the industry, will need to be prepared to invest energy and commitment in order to sustain and grow our businesses during these difficult economic times.
Distinction Doors has grown from a start-up business in 2005 to a £30M+ business in 2013. We have recently appeared in London’s Stock Exchange’s 1000 Companies to Inspire Britain in 2013. This is a celebration of some of the fastest-growing and most dynamic small and medium- sized enterprises in the UK, but we cannot assume this growth will continue in 2014 without more hard work on our part.
Stock is one of our primary concerns, and above all we, as a company and a player within this industry, must not forget that we are, first and foremost, a component distributor of GRP insulated door slabs, glazing cassettes and decorative glass to the trade
2014 will therefore initially be about refocusing on that as our core competency and, to some extent, going back to our roots, reinforcing Distinction’s position in the market as the home of the insulated door and ensuring that we have the stock available to service the increasing demand from our customers.
It has also become apparent now that in order to fit into our customer’s growth strategy we need to invest in resources in order to become more dynamic, by adopting a more digitally orientated support approach as well as improving our internal systems. Consequently, we have created a new position of I.T. Manager within the business in recognition of the changing needs of our customers in this increasingly digital age.
We will also be working closer with our customers and finding out about their needs by conducting customer surveys, which is something we intend to repeat periodically to keep track of our progress and moreover, help us to improve and enhance our product range”
Composite doors have come of age in the last few years and we have seen a composite door industry emerge and develop. There is however still a lack of understanding of the benefits of composite doors in the eyes of the general public, and my hope for 2014 is that the end user becomes more educated about this to allow them to make a more informed decision.
I take this opportunity to wish all our customers a productive and prosperous 2014
Drew Wright, MD
Visit us at www.distinctiondoors.co.uk