Composite door pioneer, Solidor, are now taking their branding to the road and track, thanks to the launch of BH-Solidor-WAM Youth, a Pro/Elite bike team based in the Cotswolds.
With bicycles supplied by the Spanish BH brand and a whole host of other sponsors, along with supporting a local Youth-based charity, the team are already building an impressive reputation in the UK peloton. The team is run and owned by Iain McInnes of McInnes Communications Ltd, along with three support staff and a team of thirteen riders.
The riders include one of the UK’s top juniors, a number of under 23 riders, several former national champions, a former Olympian and Owen James, whose sister Becky has already won two world championships at the age of 22. As well as riding the Elite series in the UK, the highest standard of domestic racing, the team will also be riding the Tour of Malta and the Ras Mumhan in Ireland.
In addition, the team has been offered a guest spot at the Tour Series, which will be televised on ITV 4 during May and June. This event involves close circuit racing in city centres and attracts thousands of spectators in each event, culminating in a race around Canary Wharf on Thursday 5th June. Given the fact that cycling is now the third most participated sport in the UK, with two million adults now riding bikes at least once a week, the exposure for Solidor will be very strong indeed.
Gareth Mobley, managing director of Solidor comments: ‘It’s great to be involved in sponsoring a team and as most people know I’m a passionate cyclist as is our PR man Iain McInnes. I’m particularly looking forward to seeing the team race round the streets of Stoke in May, just a few miles from the factory.’
For further information on the team log on to www.bh-solidor-wamyouth.co.uk or add to their Twitter following @BH_Solidor_WAM. For further information about Solidor, log on to www.solidor.co.uk e-mail firstname.lastname@example.org or phone 01782847300.