Marketing materials for composite doors have always focused on three things: security, energy efficiency and aesthetics. And while the security and thermal efficiency are vital benefits, it’s often the aesthetics that capture homeowners’ imaginations. Distinction Doors has capitalised on this by developing Door Designer, a web application that allows homeowners to design their own front door.
Drew Wright, Distinction’s Managing Director said, “The aesthetics are a key selling point for the end user. By developing an application that engages homeowners in the design process, we are helping to build desire and allow installers to get more leads and close more sales.”
Distinction has made considerable investment in the application, which is available at www.distinctiondoors.co.uk. It is designed to be simple, intuitive and fun to use. It is also very discreetly branded, so installers can use the tool in their sales appointments. The application takes the user through choosing the door style, door colour, cassette colour, handle position and opening direction, as well as helping them to select hardware in the form of handle design, spyhole, drip bar, letterplate, numerals, knocker and night latch. Homeowners can even visualise exactly how the door will look by superimposing it on a photo of their home. Finally, details of the door can be printed to form the basis of a quote during a sales appointment or for the homeowner to take to their nearest Distinction Doors approved installer if they have yet to approach one.
The Door Designer application, which promotes aesthetics so successfully, is likely to make Distinction Doors an even more attractive choice for homeowners because it’s proof that the company ticks all the boxes when it comes to composite doors. Recent tests have shown how well a Distinction door measures up in terms of thermal efficiency: it is 19% more thermally efficient than a 48mm solid timber core composite door and 17% more thermally efficient than a 44mm traditional timber panelled door. It is equally impressive when it comes to security: a standard PVC-U door can be kicked in with a single well-aimed kick. A Distinction door cannot be forced in a reasonable timeframe, even with the aid of a police battering ram.
In short, Distinction Doors has a compelling proposition for installers and homeowners – which is why the company is known as the home of the composite door.