Mercury, the UK’s largest Spectus vertical slider manufacturer, has just relaunched its website, www.mercuryglazing.co.uk. Steve Cross, one of Mercury’s Directors, said, “Our previous website didn’t reflect where we were as a business and we needed to redevelop it so we had a better online presence that showcased the strength of what we offer.”
Mercury worked with industry marketing specialists, Team 4 Marketing Ltd, on the development of the new website. Steve says, “We briefed Team 4 on what we needed to achieve then they project managed the whole process, including design and content and liaison with our previous providers to ensure a smooth switchover from the old website to the new website. We’ve received lots of positive comments and have already had several promising new enquiries.”
For the first time, the company has a single website that covers the PVC-u and aluminium divisions of the business. Steve says, “It’s amazing how many customers say ‘We didn’t know you did aluminium’ and vice versa, so bringing the two sections of the business together online offers a great opportunity to cross-sell.” The website features Mercury’s trademark hot-pink branding and aims to make it easy for fabricators and installers to find the information they need quickly.
The website is part of a wider digital marketing strategy for Mercury. Steve explains, “We live in an increasingly digital age and we needed to harness the power of what it has to offer. Team 4 will be helping us to coordinate a monthly e-newsletter so we can keep in close contact with our customers and prospects, promote Mercury news and special offers and drive traffic to our website. We also have around 450 followers on Twitter, which is helping to maintain our profile throughout the industry.”
Mercury is a specialist fabricator of Spectus PVC-u vertical sliders, Smarts aluminium bifold doors and windows and an increasingly popular range of timber vertical sliders. The company supplies fabricators and installers across the UK from its base in Gloucester. The new website and digital marketing strategy will allow the company to cement its position as the go-to company for specialist window and door products.