Sheerframe, part of the Litchfield Group, has just announced two new initiatives that demonstrate the company’s customer-focused approach. The launch of a dedicated customer centre and the relocation of its fully stocked hardware store both help customers with the thing they lack the most: time. Gary Doxey, Sheerframe’s Marketing Manager, says, “Our customers are extremely busy and time is a commodity that’s in short supply. Our new customer care initiatives and new hardware warehouse will help make their lives easier by reducing administration time.”
Sheerframe’s new in-house hardware store stocks the full hardware range for the company’s window and door systems. Gary says, “Our hardware store means customers are able to order hardware at the same time as placing their profile order, removing the administrative burden that comes with sourcing products from multiple suppliers.”
The new customer centre comes as a result of internal restructuring. The move sees customer-facing departments including the commercial team, the customer service team and the order processing team come together as one. Gary explains the decision by saying, “We all just want to life to be as easy as possible. The purpose of the restructuring was to make working with us straightforward for our customers. As a result, we now have a single number that customers can call and know they’ll get the help they need. Coupled with the streamlined internal processes that result from bringing several teams together, we’re confident the move will help our customers in their businesses.”
Sheerframe is a family-owned business renowned for its product innovation and for its focus on sustainability. The hardware store and customer centre show that the company also deserves to be known for its strong customer focus. They show a company that is committed to the needs of today’s fabricators and is further evidence that Sheerframe is a business that it’s easy to do business with.