profine Group took this year’s Fensterbau Trade Fair by storm, with a show stopping stand that was arguably the most spectacular ever seen at the international show. It was also one that proved to be the talking point of visitors and fellow exhibitors alike under the motto ‘Gaining in Strength. For You.’
Fensterbau claims to be the world’s leading trade fair for windows, doors and facades and who could argue with 108,000 visitors this year. Initial estimates also suggest that there were over 30,000 visitors on the profine stand across the four days, an incredible statistic. This year’s exhibition was also the first for under the guidance of Dr Peter Mrosik, owner and CEO of profine Group and one that was packed with customer initiatives and new products, including the new 76mm pan-European platform for window design.
The exhibition stand was spilt into three key areas: product display, hospitality and a stage in which both UK and European visitors were dazzled. The stage was used as part of an incredible and defining multi-media performance with synchronized dancers and artistes helping to communicate the new corporate face of profine Group, led by Dr Mrosik.
Fensterbau has built a reputation for hospitality and on the first day alone during the evening function over 2,000 people were fed in an environment of product innovation and show style razzmatazz. The new 76mm platform is now available in both double and centre seal variants and even boasts hollow frame legs to maximise the energy efficient design. Also on show was a new lift and slide PremiDoor 88 with Passivhaus capabilities, pre-foamed ‘proEnergyTec’ profiles and the new proCoverTec colour concept, which has been developed with a revolutionary liquid synthetic material and is available in 22 different colours.
‘With this unusual stand concept, we are also aiming at highlighting our new company strategy, which has our customers at centre stage,’ stressed Dr Peter Mrosik, owner and CEO of the company, at the exhibition.
His comments were also echoed by Stefan Seidel, UK managing director of profine Group who added: ’The exhibition was quite simply phenomenal in all aspects. We’ve got a firm footing for further growth in the UK and in other key European markets and beyond, with product innovation and a customer focus at the very heart of our strategy.’
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