Specialist home improvement and glazing marketing and design company Motionlab have increased their team to 36 by setting up a dedicated PR division headed by Jessica Hardisty. Motionlab who are well known in the glass and glazing industry for their work with Solidor, Conservatory Outlet, the FIT Show, Residence 9, the GGF, Swissspacer, Planitherm and many more saw a gap in the market for innovative PR strategies.
Simon Iredale CEO of Motionlab says “Currently the traditional methodology for PR is the old school press release way, whereas with today’s multi-channel marketing solutions we have to think bigger and more inventive. Press releases are essential but only a tiny part of the content marketing mix. We aim to do what we have done in the industry with digital marketing with our new PR/Content Marketing division, it will be bold and brave and very engaging…”
People are engaging with brand led content on many devices, we have to make sure the content is rich, rewarding and creates interest for the viewer. This needs to be a mix of content on every platform delivered in several different ways and by having dedicated teams in web, ppc, seo, mobile, social, press and PR we can ensure the results are seamless.
If you think your current PR is dull and uninspiring, give us a call. You will be amazed what you can do.
Tel : 01772 655540