Distinction Doors has just relaunched its website, www.distinctiondoors.co.uk. Drew Wright, Distinction’s Managing Director said, “The prime aim of the site is to attract homeowner leads for Distinction Doors’ installers. There is also a section dedicated to the trade that focuses on what we have to offer and has a wealth of tools to make their lives easier. The development was managed in-house by our Marketing Manager, Chantel Roach. She’s done a great job and we’re delighted with the results.”
As Drew says, the site is primarily aimed at homeowners and utilises Distinction’s newly updated brand identity. It explains the benefits of a composite door and showcases the reasons to choose one from Distinction. The site has a complete product catalogue, as well as an innovative Door Designer application that allows homeowners to create their very own front door.
The trade section of the site focuses on the Distinction Doors offering and explains what makes the Distinction Difference. It also features a login area where customers can manage their account, helping to reduce admin time and a knowledge bank that is packed with technical and marketing information to help customers in their business. Future developments include adding an online trade ordering system to help make placing an order even easier.
Chantel Roach was the site’s project manager, with Open Path undertaking the design and window industry marketing specialists Team 4 Marketing taking care of the content. Chantel said, “Together, we made a great team and it was a pleasure to work with two companies so dedicated to getting a quality result.”
Distinction Doors is known within the industry as the home of the composite door. The new website, with its focus on attracting homeowner leads, is designed to help fabricators and installers to grow their businesses by spreading the Distinction Difference to a wider audience.