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Keeping Up ‘App’earances

INTERNET specialist The Consultancy is at the forefront of developing online technologies for the windows and doors industry.

With an impressive portfolio of clients including the development of interactive apps, websites and software for Door-Stop, Solidor and Quickslide, The Consultancy has helped transform the design and sales process within the industry.

But with more than 1.5 million apps available in the Apple app store and Google Play, what steps should businesses take when looking to develop their very first app?

Richie Thornton, Director at The Consultancy, oversees the whole process in developing applications, from the initial planning meetings to the finished product.

He said: “The first thing that normally comes to mind when people think of apps are various games and humorous programmes we usually use a few times and delete ready for the next download. These are not what we class as apps, they are games, apps must function to meet needs and solve problems.

“If your app doesn’t make a task easier, it has no use. If you want to create an app you must first figure out why you want one and what you want it to achieve.

“Is it going to allow users to custom design and purchase your goods, view your products in their own home or provide something which eases the buying and ordering process? If the app doesn’t help your customers and your business, there is no point in having one.”

Statistics from technology experts Gartner reveal that more than half of purchases acted upon through marketing were made on a mobile device.

Richie added: “Apps should also provide a return on investment. There should be a direct way to buy your product or engage with your organisation. No one wants to jump from an app to begin the whole process again and purchase on a desktop.

“There should be a variety of ways to interact with your company throughout the app. Even if the customer doesn’t purchase the product they should still be exposed to your social media, website and company information.”

The key to a successful app is making it accessible across several different platforms.

Richie continued: “An app must work for Android, iPhone and iPad. Just because you can download an app on your mobile from the AppStore doesn’t mean it will work properly on your iPad.”

The Consultancy provides a full in-house service in app building, from the design stages to finished product.

Richie said: “We can help with concept development; many companies come to us with a simple idea and we are happy to help.”

For more information, visit www.theconsultancy.co.uk or call (01429) 239689.

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