An increased consumer demand for personalised and individual products has led to a sharp rise in Hurst Plastics’ Direct Digital Glass printing (DDG) technology. The company has reported that orders for its personalised glass designs have quadrupled in the last three months.
The clever technique, which is exclusive to Hurst Plastics, can reproduce any image directly onto glass to create a truly unique entrance door.
“There is a real appetite for personalised products with homeowners now using them widely to individualise their properties,” says Mark Atkinson, Sales Director at Hurst Plastics. “Our unique digital glass printing service allows installers to create a completely bespoke glass design for a customer’s front door and bring an individual touch to their home. No longer restricted by standard glass designs, homeowners can use any image they want to create something really personal as an entrance into their home,” he adds.
National fabricator Dunraven has been working with Hurst for nearly a decade and has recently supplied a series of personalised glass designs to its customers. Ryan White, Group Marketing Manager at Dunraven, says: “We were seeing an increase in demand for more intricate glass designs which were impractical to create using traditional methods. We had a sample of Hurst’s printed glass made up and it was fantastically received by customers. The positive feedback prompted us to actively sell the product and we are anticipating more demand from customers as the technique catches on with them.”
Dunraven has created a selection of completely unique glass designs for its domestic customers. The designs have been supplied both as a single glazed unit and within a complete Hurst door.
Intelligent printing technology recreates the image onto a piece of glass, which is then fitted into an existing door or a new Hurst door panel. The glass is fully guaranteed and is weather and UV fade resistant.
Dunraven was established in 1978 and now employs more than 500 staff. The company – one of the top 10 fabricators in the UK – fabricates and delivers around 2000 products per week. Hurst supplies a selection of moulded, feature and flat PVC-U door panels to Dunraven. The Bridgend-based fabricator chose Hurst as a key supplier because of Hurst’s strong heritage, competitive prices, comprehensive guarantees, short lead times and superior product quality, which virtually eradicated the warping issues that had plagued Dunraven with previous suppliers.
For further details on Hurst’s DDG technology or to request a copy of one of Hurst’s brochures, please contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk.