By now everybody is no doubt familiar with the Ice Bucket Challenge craze which has been sweeping the world, and which has seen the likes of David Beckham, Lady Gaga and even Barack Obama participate. The industry’s own personalities have also played their part, and none more so than one of the UK’s leading window and door manufacturers, Nationwide Windows. Following their nomination to complete the challenge, which involves pouring a bucket of iced water over one’s head and nominating three people to do the same, Nationwide Windows decided to go one better. As well as making their £3 donations by text, the company’s Managing Director, John Whalley, and Commercial Director, Adrian Pavey raised additional funds in house, with a very tempting proposition for employees. Adrian explains: “As with everything we do, we decided that if we were going to get involved, we had to go all out to achieve the best result. So once we received our nomination we contacted all staff members and promised that we would increase the number of ice buckets with every donation. This proved so popular that we quickly realised standard buckets would not be sufficient. You’ll have to watch the video to see the result, but let’s just say employees really got on board.” John adds: “That we raised almost £200, on top of our text donations shows how much our employees had invested in the charity fundraising. Although the chance of seeing myself and Adrian soaked with icy water no doubt helped. We divided this money between the two charities affiliated with the Ice Bucket Challenge in the UK, Motor Neurone Disease Association (MND) and Macmillan Cancer Support. We’d like to thank everybody who donated, and offer our best wishes to the three companies we nominated to take the challenge, Eurocell, Holloseal and Cleartherm.” Watch Nationwide Windows complete the Ice Bucket Challenge on YouTube at:http://youtu.be/igRiAcAFH0E.