Composite doors are big news. According to recent reports they are one of the key growth areas in the installer market, alongside double-glazing, and foiled finishes and colours.
And with the UK economy buoyed by a rapidly improving housing market and falling rates of inflation, it’s a fair assumption that composite doors will continue to demand attention from all quarters – no more so than from hardware manufacturers. My Trade TV spoke to Christopher Burrows, head of UK sales at Avocet Hardware, to find out what they’re doing to ensure their product offering matches market demand.
“The thing to remember about the rise and rise of composite doors is that it’s not unexpected. Like the vast majority of new developments in this sector, they were introduced, and have grown slowly, but steadily, over a number of years before achieving the prominence they enjoy today.
This process has happened time and again across a range of different products, and is currently happening with triple glazing, which is at the early stages of the development cycle here in the UK.
What this means to us as hardware manufacturers is that we have time to get prepared – either through the adaption of existing products or the development of new ones.
Take our 3D butt hinge as an example. It is PAS024 compliant, has Secured by Design approval, can hold up to 150kg on three hinges, is available in a huge range of colours, which means there truly is an option for every interior, and, of course, doesn’t require face fixed flag fixings.
It’s also the only truly active 3D butt hinge available for composite doors in the UK, and it can be actively adjusted in three dimensions without needing to reset the door position. And because the product is so simple to adjust the only tool an installer will need is an Allen key.
Of course, me telling you how great the hinge is is one thing, but it always sounds better coming from someone impartial – so here’s what Daryl Cashmore, operations director of Nationwide Windows recently said about the hinge:
“We’ve been using Avocet’s 3D hinge for close to two years and in that time not one of our installers has had a bad word to say about it. Meanwhile many of our supply only clients have been quick to praise the level and ease of adjustment, highlighting it as a real benefit. Put simply, the 3D hinge is the best and easiest to use on the market.”
To say we’re proud of the 3D hinge would be an understatement of massive proportions. It is though important to note that it’s only one element of the Avocet Composite Door Hardware Package – a suite of high quality, Secured by Design approved products that have been developed specifically to meet the growing demand for composite doors.
Other products in the package, include Affinity door handles, Affinity face fit door knockers, Affinity letter plates, and the ABS snap secure cylinder lock – the only retrofit lock on the market with Sold Secure’s Diamond stand and the TS007 3-star kitemark. And such is our confidence in them, the package is offered with a £2,000 security guarantee, which means that if a break-in occurs as a direct result of one of our products being at fault then we’ll provide £1,000 to replace the door and £1,000 in compensation to the homeowner.
When it comes to composite doors, it’s fair to say we are the cub scouts of the industry in terms of being prepared. And you can guarantee that when triple glazing reaches its potential we’ll have the products and distribution in place to ensure we are ready for that as well.
For additional information on Avocet Hardware visit www.avocet-hardware.co.uk or call 01484 711700.