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Everglade Customer Conference

Upselling In The Upturn

The 2014 conference for Everglade Windows on 18 September kicked off with how customers can make more money as we come out of recession. “It’s easy to think that being busy is always a good thing,” explains Everglade Windows’ Sales Director Jay Patel. “But making the most of these new opportunities is important.

“We know it’s a combination of choosing the right product mix and using the latest marketing tools that helps customers win more business and make more profit. So we set out to cover a wide range of topics at our recent customer conference.

“Customers take a day out from their businesses to attend the conference so we tackle issues that make a real difference to them. While it is good news that the economy has turned a corner, this upturn can bring other stresses and strains on businesses. As sales rise so can snags and outstanding monies, and that can squeeze cash flow. Historically it’s a time where companies can falter, so discussing potential strategies to avoid the pitfalls is useful for businesses looking to stay ahead.

Everglade Windows is the longest standing Kommerling fabricator in the South East. At the conference it demonstrated how companies can add margin with its new high specification for PVCu. It has enhanced security through Everguard hinge protection. The video showed the enhanced security Everglade PVCu window outperforming the most stringent security test PAS 24 by almost twice the standard requirements. There’s a bigger range of colours in shorter lead times. AluStar, the new aluminium clad system for Kommerling’s PVCu windows was also launched, giving all the benefits of PVCu with an external aluminium finish.

The conference took place in the aïrzone at Everglade Windows HQ. It has six full sized high performance lift and slide and bi-fold aïr doors. This was the first time some customers had seen them up close and they were impressed by the style and engineering.

“Added support with Window Designer’s online ordering system for aluminium was also demonstrated,” says Jay. “We are one of the first fabricators to offer this for aluminium and there was a lot of interest at the demonstration.”

As always Sailesh rounded off the seminar with a trip through changes in Health and Safety. Keeping customers ahead of new legislation always proves to be a popular component of the annual conference.

Fifty customers joined the Everglade Windows’ team for the afternoon event. After the seminar customers were able to talk to suppliers including Kommerling, Solidor, GT Products and Balls2 Marketing.

As people were talking, the aïrzone was transformed into a dining room and the fantastic Everglade Windows’ hospitality was on display. The highly successful day ended with customers, invited guests and the Everglade team sharing a delicious buffet of Indian food.

For more information please visit www.everglade.co.uk

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