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Ian Chamberlain and Simon Wade - Rugby DG

Network VEKA’s Market Share Grows As Members Capitalise On Promotional Resources

Latest figures show that Network VEKA member companies are cumulatively installing orders worth over £1m on a weekly basis, with their market share increasing due to active on and offline marketing efforts.

The elite group of independent window companies came together in the mid 1990s to counter the double-glazing sector’s growing notoriety for pushy sales techniques and rogue operators. Now more than 130 companies strong, Network VEKA registrations have reached an eight year high, demonstrating how a professionally-promoted, customer-centric approach to business can weather even the toughest economic climate.

Only companies that meet Network VEKA’s exacting standards of workmanship and customer service are admitted as members, and a continuous process of training and auditing ensures they retain the qualities that led to their induction. For its part, Network VEKA offers the most comprehensive marketing, online, and lead-generation support systems of any PVC-U window, door and conservatory industry body.

Recognising the power of the internet for business referrals, Network VEKA’s suite of powerful online tools allows members to monitor the impact of their online presence. This, combined with a subsidised website design and build service, instantly puts its members at an advantage over their unaffiliated rivals.

Network VEKA’s MD, John Ogilvie, explains: “After personal recommendations, the internet has quickly become the “first port of call” for homeowners looking to improve their property. With the home improvement industry becoming more and more competitive, Network VEKA’s Web Tools allow members to capitalise on this with a strong online presence and a professional-looking website.”

Member companies who surpass Network VEKA’s already-high standards are commended at the annual awards ceremony. This year Oldham’s AWC Windows received the ‘Embracing and Promotion of the Network VEKA Brand’ award for the North from Brand Ambassador, Steve Davis. Thanks in part to its investment in a new website, range of web tools and showroom rebranding, the company has seen sales over the past year increase by nearly 30%.

Rugby Double Glazing took the equivalent award for the South, having seen its business grow by 25% following a relaunch in-line with Network VEKA branding, including web enhancements, vehicle graphics and window badges.

Both companies used Network VEKA’s Marketing Portal; an online resource of marketing materials, professionally-designed by an award-winning agency, that can be personalised to include company livery, contact details, etc.

MD of Rugby Double Glazing, Simon Wade, explains: “The vehicle graphics, for example, have smartened up the vans, clearly show our contact details, the Steve Davis imagery and the Network VEKA logo – reflecting our professionalism. We’ve found that it’s a great talking point as people stop to ask our fitters why we have a picture of Steve Davis. It gives us a chance to explain more about Network VEKA and why Steve is happy to act as Brand Ambassador for the organisation.”

Across the Network, the monetary volume of registrations received in the first four months of 2014 was up 20% on the same period in 2013; a trend that John Ogilvie is confident will continue: “Network VEKA really gives members the chance to compete against bigger players in the industry and our logo, branding and subsidised marketing help shout their achievements from the rooftops. We’re certain other installers will see how being part of the Network could help grow their business and look forward to welcoming more companies that share our commitment to quality.”

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