Since it was unveiled at this year’s FIT Show, The VEKA UK Group’s Approved Installer initiative has already welcomed over 100 members onto its books.
The key aim of the scheme is to assist installers with selling VEKA and Halo products and there are a whole host of tools to assist them. These include valuable sales leads from a dedicated consumer-facing website and access to exclusive, professionally-designed marketing materials. Add into this that it’s free of charge to become an Approved Installer and it’s easy to see why the uptake has been so immediate!
In addition to the first 100 Approved Installers, there are also around 40 Approved Fabricators who are now eligible to approve their installer customers. Amy Grundy, National Sales Manager for the Approved Installer scheme, is thrilled by the positive reaction it has received from the outset:
“To have hit the milestone of 100 Approved Installers, eager to show their commitment to using high-spec VEKA and Halo products, is a great result for the scheme – particularly this early in its history. I’ve seen the initial buzz that surrounded our launch at the FIT Show develop into ever-growing numbers of companies, keen to become Approved Installers and benefit from the support available.”
Key to the Approved Installer marketing support offering are the online Marketing Hubs, where users can access a wide range of marketing templates for items such as drop cards, retail brochures, pop-up stands and more. All of the items can be personalised at the click of a button and are preloaded to display the installer’s full contact details, with their branding taking centre stage, supported by the Approved logo.
Amy concludes: “We’re ecstatic with the response that the Approved Installer initiative has received. Homeowners benefit from great products and workmanship, Approved Installers get great leads and promotion – all with the backing of the industry’s most-recognised name, and Approved Fabricators can rely on return trade and client loyalty. With incentives like that, I’m already looking forward to greeting our next 100 Approved Installers.”
To find out more about becoming a VEKA or Halo Approved Installer visit www.vekauk.com/approvedinstaller