The biggest exhibition in the world did not disappoint visitors or exhibitors as it proved to have everything for everyone. Michael Gannon reports.
There is always a problem with events like these; they are so massive that one person can only get a snapshot of what is going on.
Having said that, certain areas – automotive, crafts and hollow glass – were beyond the remit of MyTradeTV but that still left an enormous number of stands dealing with the built environment. So, what did glasstec 2014 have that drew thousands from all over the world to see?
One thing that had to be addressed by the organiser was the contraction in both exhibitors and visitors during the recession years. In both cases, it would seem a corner has been turned. There were 1,217 exhibitors – compared with 1,175 two years ago, and the organiser, Messe Düsseldorf, reported that the visitor levels, coming from 86 countries, stood at about the same; 43,000, as opposed to 42,414 in 2012.
Talking exclusively to MyTradeTV, Director, Birgit Horn stated she was satisfied with the event this year. “We are very happy that the visitor numbers of glasstec 2014 have reached the same level as in 2012. Even more important is, that these visitors were highly satisfied. This combination shows that the international glass sector is on an upturn again.” This was backed up by a survey at this year’s glasstec that showed that 96% of the visitors gave it a positive overall rating.
They also rated their visit in terms of achieving their goals at the trade fair just as high. Some 40% of visitors came to the event with specific intentions to invest and the proportion of these was from middle and top management; over 66% of the visitors were from these levels. The proportion of the visitors coming to Düsseldorf from abroad was about 60%.
In this report*, we can only give a flavour of what the exhibitors thought but the ones below are typical of the experience they had at glasstec:
Dave Broxton, Managing Director, Bohle UK – “On the back of double digit growth in 2014, glasstec was the icing on the cake for Bohle with interest, and more importantly, orders across the whole range of products. The turnout of visitors from the UK was much higher than we expected, meaning at times we had people sitting in our hospitality area waiting to be seen but people were patient…As an expression of business confidence it definitely had the wow factor but more importantly we are already seeing a return on our investment.”
Samantha Hill, Marketing Manager, Thermoseal – “Although we were only a stone’s throw from our 2012 stand, the position and shape of our 2014 stand seemed to work much better for us. Our pre-show promotion also brought many more of our UK customers to see us and we had a great deal more general interest from show visitors than the previous show. We now have double the number of enquiries we have in 2012 and many of these are quality sales leads.”
*A full review of glasstec will be in our October issue of the e-zine.
Caption The packed Bohle stand at glasstec was one indication of a sector that has bounced back from the international recession