We are all consumers and as consumers how many of us rely on the feedback of others when deciding what and where to go to make our online purchases from booking a hotel room to ordering from Amazon? A fair number of us are changing the way we research and buy a company’s products or its services. The influence of social media and 24-hour online availability means that there is now always an opportunity to be reviewed, rated, ranked and tweeted for both businesses and individuals alike. The internet is proving to be a great source of opportunities for all business types including Certass.
Many lead generation services in the construction industry are turning to consumer feedback ratings as part of their provided services and as we all know, consumer feedback can be a double edged sword. Negative feedback can cause as much, if not more, damage to a businesses reputation than positive feedback can to its success and sometimes fake or non-reputable reviews can discredit and permanently damage a business. Looking through the eyes of the consumer, the more information that can be found out about a business online and the more positive reviews that can be read by others who have had a good experience with the company, the more credible that business is.
TrustMark has identified that the vital feature of providing a consumer feedback facility was missing from their online TrustMark consumer search, which has now been rectified. The key difference with TrustMark’s consumer feedback facility is that the text entered by the consumer is fully moderated by TrustMark ensuring that your business’s reputation is not damaged by false or incorrect feedback. It is this level of vigilance that is the vital ingredient ensuring your business will receive a fair representation.
TrustMark will remove feedback left by a consumer where bad language is used, where an on-going complaint is known and for spam etc. The new Trustmark feedback facility prevents elongated threads of contentious conversation and the contractor has the right to reply to all feedback left by a consumer.
TrustMark’s new consumer feedback facility can record the results either online via TrustMark’s website or by the consumer completing a feedback card which you, the contractor can obtain from TrustMark free of charge in packs of 50. You can give this card to all of your customers upon job completion. Your customers will need to answer all 5 star rating questions to record their feedback as well as leaving feedback in an open box stating the ‘type’ of work carried out along with their experience.
All Certass glazing contractors meeting TrustMark’s membership requirements get a free listing on the TrustMark website. This new feedback service is now live and relies on the contractor having provided Certass with the correct email address to receive this information from TrustMark. Additionally, the following trades can be optionally added – Conservatories, Insulation (Cavity / Internal / External Wall), Loft Insulation Installers, Builders, Carpenter & Joiners, Damp, Timber & Underground Water-proofers, Lead-work Specialists, Painters & Decorators, Plasterers & Renderers, Plumbers, Roofers, and Floor Covering Installers.
Letting consumers know that your company has taken their opinions and feedback seriously can only improve your customer satisfaction levels and allow you to ‘Win More Business’. To take advantage of this new facility making your company stand out get your free consumer feedback cards today by emailing TrustMark at firstname.lastname@example.org or by phoning their offices on 01344 747 241.