MRA Marketing, the specialist Marketing, PR and Creative agency, is once again a finalist in this year’s prestigious Construction Marketing Awards. MRA has been shortlisted for its work in four different award categories: Strategic Planning & Management (Deceuninck UK), Best use of Press & Public Relations (Deceuninck UK), Best Digital Campaign (Door-Stop International) and Best Use of Advertising (Deceuninck UK).
The Construction Marketing Awards are widely regarded as a national measure of excellence in construction marketing and business development. The three categories in which MRA’s work for Deceuninck UK has been nominated show how strategic, integrated programmes are key to successful marketing. Advertising, press releases, articles and digital campaigns have helped put the brand at the heart of the market.
The Door-Stop International digital campaign reflects the importance of digital media in today’s market. A mixture of PR, print and online advertising, direct mail and digital marketing, social media, videos and PPC was used to drive traffic to Door-Stop’s website and the tools available there to help its customers sell more doors.
Lucia Di Stazio again: “It’s the 10th year in a row that we’ve reached the finals, and the second year running we’ve been shortlisted for four awards! Since 2004 MRA has won nine CMA awards and we’ve been a finalist 15 times, and we’re No.1 in the CMA Agency League. It’s always good to have our work acknowledged in this way. Let’s hope we can add more awards to our tally this year!”