Deceuninck’s marketing programme, masterminded by MRA Marketing, has been shortlisted in three categories of the 2014 Construction Marketing Awards (CMAs). Deceuninck is a finalist for Strategic Planning and Management, Best use of Press and Public Relations, and Best use of Advertising.
The CMAs are seen as the barometer of marketing excellence in construction.
“Eighteen months ago we asked MRA Marketing for their help in doubling our sales and market share within three years,” explains Deceuninck UK Managing Director, Roy Frost. “The results are impressive. We’ve helped existing customers grow and attracted new customers who found their growth frustrated by suppliers. On the strength of what we’ve already achieved, we’ve been given a new state of the art warehouse, capital expenditure to invest in more new products, and we’ve been set a more ambitious target, to get into the top three in the UK. A Top 3 position is Deceuninck’s natural place in most major world markets.”
MRA Marketing’s Director Lucia Di Stazio, says: “Our research told us that if other fabricators knew what Deceuninck customers knew they’d want to switch straight away, so we set out to tell the market and change perceptions with our ‘Why Deceuninck?’ campaign. And it’s working wonderfully. MD Roy Frost and Sales Director Rob McGlennon plus passionate and committed customers are the welcoming warm faces of Deceuninck. Prospects were amazed they could call Roy’s and Rob’s mobiles and speak personally to Deceuninck’s decision makers. Deceuninck is a lot more than its ‘pretty windows’. That personal touch is a big part of what Deceuninck is about. Being shortlisted for three CMAs recognises the strength of our marketing and our success in changing perceptions. We’re keeping our fingers crossed for 3rd December when the winners are announced!”
For more about Deceuninck visit www.AskRoyFrost.com, call Rob McGlennon on 07818 383385 and follow @DeceuninckUK.