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Dr_Eckhard_Keill

Fully On Track In 2014

November 11, 2014

A conference in Venice found the Board of Directors of Roto Frank in bullish mood despite market conditions

The report was made to the Ninth International Trade Press Day where 65 journalists from 16 countries attended.

However, despite the success, 2014 turned out to be a “weak year for markets”, characterised by negative trends, according to Eckhard Keill, Roto’s Chief Executive. His pessimistic prognosis was that “2015 will be much the same”.

He went on to state that the aim had to be once more to outperform markets and competitors. “When we predicted that 2014 would bring lateral movement of markets at best, rather than upward tendencies, we were blamed for being too negative. Now we know that we had actually been too optimistic”, he asserted.

According to the Roto CEO, the most relevant markets had seen “rather steep losses”. In comparison, the Roto Group has been able to keep up its positive business performance and ensure economic stability. The main factors of success was put down to a strict customer benefit focus and the global implementation of “German made” values.

Among other factors, numerous political crises had led to lowered forecasts in 2014, e.g. China is experiencing its lowest growth rate (7%) in 25 years and Europe “is languishing” at best. Dr Keill stated the Russian economy was suffering from sanctions imposed as a reaction to the Ukraine conflict. The “only ray of hope” for him was the recovery in North America and a better than predicted improvement in the UK.

He criticised developments in Germany, where slowing growth rates seen in 2014 and expected for 2015 were largely “home grown problems”.

Perhaps contentiously, he insisted that it was “evident that the German government’s ‘soft-touch policies’ point in the wrong direction. For example, handing out generous “social presents” at the expense of urgently needed investments into infrastructure and energy efficiency.”

 

*A more comprehensive article will appear on the Roto conference in the November issue of the e-zine.

 

Caption            Eckhard Keill, Roto’s CEO – the most relevant markets had seen “rather steep losses”.

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