On October 24-25, thousands of eager locksmiths gathered in Australia in order to attend the prestigious and highly-anticipated annual Master Locksmiths Association (MLA) Conference and Trade Exhibition. Held at the salubrious Novotel Twin Waters on the Sunshine Coast, the MLA Conference and Trade Exhibition is one of the most important events in the calendar year, as it presents the golden opportunity to participate in two days of intense, vigorous training, intended to perfect your knowledge and broaden your skillset.
Taught by leading industry specialists who have years of expertise under their belts, these classes were specifically designed so that both amateur and seasoned locksmiths could learn a great deal from the experience, and then showcase their newly-acquired talents to customers old and new. This in turn would not only increase revenue and make profit margins much healthier, but also gives locksmiths the opportunity to extend their client base further, so that business is booming. Commercially-speaking, the MLA Conference is extremely rewarding and beneficial, which is why the turnout is always so impressive, and this year was not any different.
As well as hands-on, practical demonstrations and Q&A sessions, locksmiths could also peruse a wide ranging and diverse variety of top of the range products, including the latest innovations which have only just become available on the market. All members were exclusively invited to attend a fantastic trade exhibition and gala dinner, so they could get their hands on must-have tooling and then indulge in a slap up meal after the day’s activities. This was met with a fantastic response, as attendees were able to get a behind-the-scenes glimpse at what fresh developments are about to wing their way onto the market, and make sure they stay one step ahead of their nearest rivals in the process.
And the 2014 Asia Pacific KING OF LISHI Competition (held at Booths 12 and 13) proved to be one of the highlights of the weekend, as you could pit your wits against fellow locksmiths and test your mettle against other likeminded professionals. Locksmiths from far and wide flocked to participate in this fiercely-fought tournament, with Genuine Lishi’s very own Pan Huiyi the overall victor. Unfortunately, her title was stripped due to the fact that she is widely known as the Queen of Lishi, and therefore had a distinct advantage over the other contestants, so she reluctantly had to step down from the throne and pass on the crown to the runner-up.
The 2012 and 2013 holders of this illustrious accolade also made their presence known, and shared their wealth of knowledge so that even novice locksmiths can open cars in a matter of seconds. Sometimes, it can prove to be incredibly difficult carrying out particular duties, especially if you have to stick to strict deadlines, but with the right guidance tasks will be made so much easier, no matter how time consuming, complicated and intricate they might seem.
The dedicated Genuine Lishi training booth featured a range of new generation automotive locks, as well as the latest versions of the tools, so that people could get practical experience using these products.
One of Australia’s freshest, most engaging TV personalities also decided to show up to this unmissable event, and got stuck in straightaway with a hands-on lesson from none other than Genuine Lishi’s Queen of Lishi, Pan Huiyi. Todd Sampson, the star and co-host of the smash-hit ABC Television series The Gruen Transfer (which has won multiple international awards, including the prestigious Rose d’Or for entertainment), was filming a new episode of ‘Redesign My Brain’ at the MLA, and was taught how to Lishi-pick by the most recognised and respected expert in the industry.
He also had a go at safe-cracking on another booth, learning tricks of the trade that locksmiths could only dream about, which was a far cry from a normal day at the office.
Genuine Lishi is looking forward to seeing Huiyi on television when the show is aired, as she was captured on camera doing what she does best, thus proving why they are considered to be the number-one choice amongst customers looking for quality, innovation and effectiveness. Once again, Genuine Lishi takes centre stage and outshines the competition.