Full service agency MRA Marketing has won a coveted Construction Marketing Award, for Best Digital Campaign together with Door-Stop International. MRA has been on the winning podium at the CMAs 10 times in the last 10 years for its innovative campaigns to help companies grow.
Director Lucia Di Stazio says the agency’s success is thanks to strategic thinking and creative insight. “Our fact-based marketing solutions based on quality research and expert analysis not only win awards like this, they also deliver real results for our customers.”
MRA worked with composite door manufacturer Door-Stop on an integrated campaign that delivered an impressive 23% increase in traffic to the Door-Stop website, www.door-stop.co.uk. Since Door-Stop was sold to Masonite earlier this year, MRA has helped it maintain its profitable and market leading position in what is a fiercely competitive sector.
“Core to that strategy,” comments Martin Dickie, Door-Stop’s Business Unit Director, “has been improving the customer experience online. Our sales tools make it much easier for them to generate valuable new leads. Brochure Builder allows customers to design and order their own totally bespoke brochures. And our Sales Manager helps them quote, sell and take payments online.”
The campaign used a mix of on and off-line initiatives to create a consistent pipeline of traffic to the Door-Stop website. These included tactical use of social media and PR bursts launched at six-week intervals supported by print and digital advertising, direct mail, promotional videos and PPC. Door-Stop has seen significant increases in conversion rates and customer loyalty with 98% of orders now taken online. “It’s another great example of how we help our customers grow,” says MRA’s Lucia Di Stazio.