If you look at media sites like the BBC and Sky News, you’ll see that with almost every news item there is an accompanying video. Why is there an accompanying video? Because the content of that story can be told in 90 more engaging seconds than the extra few minutes it would take to read about the story via conventional means.
This isn’t a new thing of course. News and media sites have been doing this for a long time. They have recognised the need and demand for video for years. Yet smaller industries like ours have continuously skirted around video for years. You can see why, high production costs, lack of experience and a general lethargy symptomatic of our industry have held it all back. But things might be starting to change.
You may or may not know, that the very site you’re on right now, was established as the very first video based window industry website. A few years ahead of the game perhaps, but it’s starting to get noticed. And there are now one or two other marketing companies starting to get to grips with video production too. Some with varied costs, with varied levels of quality. But the point is, video is starting to emerge.
Forget AR apps and QR codes, these require apps to download and time to make work off the page. If you’re going to want to make an impact with new marketing options, it’s going to have to be video. Look at everything around us. Tablets and mobiles are everywhere, and content has been adapted to be viewed on these devices, especially for video. I myself know that if DGB is to continue to grow, I’ll have to start showing my face more on there via video. It may not be the most polished of features, but I know at some point people are going to get bored of reading text on a page.
So, if you’re going to want to get noticed in the coming years among the growing number of online media outlets, you might want to start thinking about video a bit more seriously.