Andy Ball, Managing Director at Balls2 Marketing talks about the importance of video in marketing.
TV sales have reduced but video watching is more important than ever. In fact on average there’s 6 billion hours of video watched on YouTube per month and 100 hours of video is uploaded on YouTube every minute.
There’s a lot of evidence to show how video views have increased. Cisco Systems predicts that video will account for 69% of all consumer internet traffic by 2017.
To help businesses create video content without blockbuster budgets, marketing agency, Balls2 Marketing and production company, Big Ant Video has launched a new video service called Balls2 News.
Launched at The QUAD cinema in Derby in October at a Marketing Derby Bondholder Breakfast hosted by Balls2 Marketing and Big Ant Video, Balls2 News allows companies to record video clips to use in online press, on their websites, blogs, email marketing and social media.
Mobile devices make all the difference in video viewing. Statistics suggest 40 percent of YouTube traffic comes from mobiles and it continues to grow. Today we use smartphones and tablets as bite sized chunks of what’s going on in the world.
On screen it’s easy to just press the arrow and watch. People want video content, but business and trade news is not always available in this format. The ALS ice bucket challenge showed the potential vitality for video when linked with emerging technologies, in this case auto-play on Facebook.
Years ago the internet didn’t have the speed to host video, but that has all changed. With the arrival of YouTube and Vimeo it is possible to have video for your website to strengthen marketing messages.
If there was ever any doubt that video content was important, a recent survey by Nielsen claims that 64 percent of marketers expect video to dominate their strategies in the near future. Another survey by Forrester Research claimed one minute of video was worth 1.8 million words, which puts the phrase, a picture is worth a 1,000 words, into perspective.
But for many companies video doesn’t play a part in the marketing strategy or how they deliver their messages. It’s easier perhaps to invest in longer videos that will have a longer shelf life. But if it’s just a short video message that’s needed, bigger costs can be off-putting.
It’s a problem we’d been wrestling with for a while. It seemed that unless you could do it yourself, there was no one that offered companies a quick, easy and inexpensive way to create video content. When we got the chance to work collaboratively with Big Ant Video we jumped at the chance because we know it’s a serviced that businesses really need.
We are filming one day a month at The Old Chapel, the Balls2 Marketing’s HQ in Derby to offer video production at sensible prices for companies and it only takes about half an hour. The prices start from less than £100 to create up to two minutes of video. Businesses can sign up to Balls2News as a standalone service or as part of a package with Balls2Marketing.
There’s no limit to what works well on video. News, new team members, ‘how to’ instructional videos for products, explaining new legislation and customer testimonials are all good. We believe that adding video into the mix will help companies get a wider reach and their marketing messages will stand out from others. Fancy having a go? Book now on 01332 559406.
To watch the video please click here http://www.balls2marketing.co.uk/balls2news