The Trojan Group has just launched a new website, www.trojangroup.com. Tony Chadwick, Trojan’s Group Managing Director, said, “We have worked extensively to develop a site that is user-friendly and reflects the qualities and values that Trojan Group holds. We are delighted with the result and are looking forward to hearing what our customers think.”
The website was developed by Trojan’s in-house team together with its marketing and PR consultancy, Team 4 Marketing. As Tony says, the site is a good reflection of what Trojan represents as a company.
The products take centre stage on the site, with complete information on all the ranges, including buy online facilities and technical sheet downloads. Elsewhere on the site there is information on the Trojan Group and its support services to help prospective customers understand what Trojan delivers. The latest news completes a site that aims to give visitors the information they need fast.
The site has been designed to match Trojan’s offline branding using sophisticated shades of grey, orange and black. It works seamlessly on desktop PCs, phones and tablets. Tony says, “We know that more and more people are accessing our site on mobile devices so it was important we gave these users, as well as traditional desktop users, an exceptional experience.”
The Trojan Group has seen sales increase by over 500% in the past few years, an excellent indication of the quality of the package it offers. The new website takes the quality of the Trojan brand and translates it into an online environment. As such, it looks certain to drive new sales and create greater awareness of this already successful company.