Ultraframe, known for its award-winning marketing as much as its roof systems has launched a high-impact TV advert directly targeting viewers seeking home improvement inspiration. The LivinROOF advert will air on the most popular TV channels aimed at the home improvement viewer – Home, ITV4 plus the ‘hour on’ channels – Home+1 and ITV4+1.
Throughout February, viewers will have several opportunities a day to see the LivinROOF advert which sits amongst popular shows such as DIY SOS, Escape to the Country and Make My Home Bigger. Ultraframe marketing director Steve McIntyre continues: “we’ve been incredibly prescriptive about the campaign in terms of the target audience, there’s no better channels to choose than those dedicated to home improvement – it’s a perfect fit with our replacement roof message and we’re confident that our light-hearted, punchy advert will resonate well with this switched on audience seeking home improvement and indeed home extension inspiration.”
The TV campaign further strengthens the replacement roof message amongst consumers following its January campaign with publisher Centaur Home Improvement. The results of this campaign lead to Ultraframe receiving more leads in January than any other month in Ultraframe’s 30-year history. Steve concludes: “we anticipate the TV advert being equally as successful in terms of lead generation for our network partners – the success of this will be down to the right product, delivered in a consumer-friendly and informative way.”
The advert starts on 7 February and airs all the way through to 28 February. The advert can also be viewed at http://livinroof.ultraframe-conservatories.co.uk/about-livinroof/livinroof-tv-advert/