When MyTradeTV first launched in 2012 it focused on bringing news into the digital age. Seeing print form a dying medium emphasis was placed on creating digital magazines and newsletters carrying all the latest news from the glazing and locksmith industries. A natural progression from this founding ethos was to embrace video as a way to draw traffic through offering a richer, immersive medium to showcase news, products and industry developments.
After a short period focusing on simply hosting content, MyTradeTV founder Lee Clarke started to see problems. “Hosting clients videos was a natural way to dip our toe in the water with video but what we found was our clients weren’t always happy with the final product that their own suppliers had developed or that the content was a little dated or irrelevant. They’d spent a great deal of money on one video that dated as opposed to smaller amounts on regular video updates.” The solution was to partner up with a local video supplier in 2013 and begin producing their own content in house. An initial relationship with video production boutique Giant Leap Productions Ltd helped get things off the ground with initial collaboration on a monthly newscast as well as filming of high profile industry events and companies working within the sector.
A key goal was for MyTradeTV to develop video production options for clients that were affordable and to focus on offering regular videos that were short, sharp and to the point. Regarding the relationship with Giant Leap Lee commented. “Working with Nick Padley was a great decision as it meant we weren’t having to make mistakes and learn from them. Nick could guide both us and our clients to sensible options and could take ideas and shape them to properly communicate was required. That meant getting things right first time and giving the client exactly what they wanted.
With over ten years experience producing video content for national brands such as Vauxhall, Puma and Aljazeera Sports, Nick is fully versed in all areas of video production and after the success of a soft launch of video production through MyTradeTV he’s now partnering up to launch MyTradeStudios, a full time studio dedicated to shooting and editing content in-house for clients.
Lee Clarke commented, “We’ve come a long way in the last 18 months and as far as we’re concerned video is a huge part of who we are. We are now right in the middle of building a state of the art in-house video studio and Nick Padley running our newly launched video production brand MyTradeStudios.
When asked about recent developments Nick remarked. “Things are really picking up pace with video production and we’ve got some interesting projects coming up in 2015. With a newly shot and cut promo for Truedor featuring celebrity architect George Clarke under our belt we’ve got some great original portfolio pieces to show our clients just what we can cook up.”
If you want to discuss using video for your business contact Nick Padley via firstname.lastname@example.org or call the office on 01924 847 875.
Photo tagline: Nick Padley and crew on set shooting a recent promo for Truedor with George Clarke.