Whether you are buying something from the corner shop, eating at a restaurant, or staying in a hotel, ‘service’ is something which is common to all; it stands out if it is good, and it stands out if it is bad.
But the level of importance you attach to service depends on how much what you are doing means to you, indeed how personal it is to you.
There is no doubt that the more personal something is to you, the more the standard of service means. That is why where Composite Doors are concerned the service levels have to be outstanding at all times; they cannot simply meet expectations, they have to exceed expectations.
Buying a Composite Door is now one of the most personal purchases a person can make. Every item on the door from its basic style to the number and design of the numerals is personal to them; it is their choice.
Using on-line door designers simply makes this process even more personal; a consumer is investing their time and emotion into choosing a life style product which is for them as well as being chosen by them. They do not therefore want their door to turn up poorly manufactured, poorly delivered, and certainly they do not want it poorly installed. They also do not want to feel that they have had poor service in terms of communication.
Composite Doors are now a very aspirational product, and with that comes an aspiration –an expectation – to receive great service. The quality of finished products needs to be perfect, the delivery process, and the communication process need to be absolutely perfect, and installation needs to be carried out by people who care every bit as much about the door as the customer does.
It is attaining and maintaining these service levels which set Composite Door suppliers, and Composite Door installers apart from the rest.
It is a fundamental principle which should not be compromised at any stage and it is something we at IG Doors have identified as being fundamental to our success and that of the installers who buy the Truedor range from us.
Richard Kirman is Sales and Marketing Manager for Truedor from IG Doors