Leading Lancashire Network VEKA installer, AWC Windows and Home Improvements has reported a high number of leads being generated from the life-size cut-out figure of Network VEKA Brand Ambassador, Steve Davis in the window of its Oldham showroom!
The six-times World Snooker Champion has worked with leading industry installer organisation Network VEKA for around ten years, playing an active role in increasing brand awareness through advertising, marketing campaigns and public appearances.
AWC’s Managing Director and owner, Michael Griffiths explains: “We’ve been lucky enough to work with Steve directly through our Network VEKA membership. A couple of years ago he agreed to join us and take on all-comers in a Charity Pool Challenge at the Saddleworth Summer Show – a local event that we’re proud to partner.
“AWC was celebrating its 35th anniversary year and Steve’s presence really helped us to mark the occasion in style. Besides raising donations for Doctor Kershaw’s Hospice with the pool competition, Steve helped us generate sales of £42,000 over the weekend. People really connect with him and, I dare say, they’re intrigued to learn what his connection is with the PVC-U glazing industry!”
Colin Torley, Sales and Marketing Director for The VEKA UK Group adds: “Steve, both personally and as a sportsman, demonstrates all the hallmarks that we aspire to with Network VEKA – longevity, reliability, consistency, success, pride and attention to detail. At first people can seem a little confused as to a snooker champion’s link with a glazing industry organisation – seeing his image on the liveries for Network VEKA members’ vehicles and showrooms, for example – but it makes perfect sense when you think about it!
“The fact that AWC is generating leads purely off the back of the company’s link with Steve shows just how beneficial the relationship is for Network VEKA members and we look forward to continuing to work with him in the years to come.”
Steve’s most recent promotion for Network VEKA has seen him front a series of radio adverts for member companies throughout the country, with AWC among the many businesses that jumped at the chance for such a recognisable voice to promote their services.
Michael continues: “Marketing opportunities like these free radio adverts represent just one of the many reasons we value our Network VEKA membership so highly. If the cut-out of Steve in our showroom window can generate leads alone, we can’t wait to see what the response to the radio campaign will be like!”
Steve also voiced two passages of audio targeted at homeowners and installers that Network VEKA installers and fabricators, respectively, can use on their websites. Interested parties can download the audio directly from the ‘trade’ page of the new-look Network VEKA website, here: www.networkveka.co.uk/trade