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Which Way for Ecobuild?

An event that once was billed as Interbuild with ‘green’ credentials appears to be drifting reports Michael Gannon

Over the years of covering exhibitions, one aspect that is always noticeable is that when they go well, your magazine is inundated but when they do not, the spin machine doesn’t just go into reverse, it disappears.

This appears to be happening with Ecobuild where, despite a number of urgent requests for information on the event, a deathly silence prevails. As far as the glass and glazing side went, there was a scant presence and as a show in general, all pretence that exhibitors had to prove their ‘green’ credentials has long been a thing of the past.

At the time of going to press, no figures have been supplied by UBM, the organiser, on attendance figures and how they compared with 2014. With 800 exhibitors, it was about the same size as the previous year. This falls well short of the 1,300 exhibitors in 2011 when the event reached its height. For the last few years we have had the usual ploy of wide aisles, open spaces and partitions; all indications of an exhibition that is losing its momentum.

Of course, there were other things going on and this writer saw the sight of that old political bulldog, John Prescott heading for the exit after a no doubt pugnacious performance. But if we are to regard Ecobuild as an exhibition first with add-ons, it has seen better days.

EXHIBITOR RESPONSE

Below is the first part of what exhibitors thought of Ecobuild.

EPWIN GROUP

Alan Calverley, Head of marketing at the Epwin Group was generally upbeat but observed that Ecobuild appeared to be quieter this year. “The show was possibly quieter than previous years but the quality of visitors higher and with larger projects in mind. With a new layout for next year the show may take on a new direction and become a general building rather than Eco one……without doubt the solar element of the show has declined, meaning in terms of space the overall feel is less stands.”

However, speaking specifically about the Epwin Group’s own performance, he was happier. “An optimistic industry turned out for the first big exhibition of the year, and the quality of leads for larger projects bore this out,” he stated. “Our ‘Through the Ages’ theme attracted a great deal of interest and got people talking. Many new and existing products were on display and the vertical sliding window, alongside the new solid core door were the real stars on the stand.”

INTERNORM

“Ecobuild is a great way for our potential customers to really see the true quality of our products,” said Andreas Simmer, Managing Director, Internorm UK, talking exclusively to MYTTV. “This year was no different. It also provided the ideal opportunity to launch our new Panorama HX300 product.”

This is a timber/aluminium window glazing system that can be integrated completely into the brickwork meeting the growing trend for frameless glass architecture. “It was great to see the interest in how the unlimited design freedom of this product can really help create open bright living environments,” explained Mr Simmer.

In terms of visitors to the stand, over the three days Internorm stated it saw a good mix of people allowing it to have contact with those working on both smaller self-build projects as well as architects working on much larger developments. “For architects specifically, as well as the products themselves, we also found that there was some good interest in the CPDs that we offer,” noted Mr Simmer. “Overall, we were pleased with the level of interest in our company as a whole and the products we offer.”

Caption            Ecobuild appeared to be quieter than in previous years with only 800 exhibitors compared with 1,300 in 2011 but there was satisfaction with business done.

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