One of the biggest industry surveys recently completed forecasts strong growth for the composite door market. Researched by Door-Stop in January 2015, 1,020 companies were surveyed, with a net 73% forecasting an improvement in sales (78% predicting an increase less 5% expecting a fall).
“A sample of over a thousand is large for the industry so the findings are robust,” explains Patrick Dean, Door-Stop’s Head of Sales and Marketing. “The figures suggest very strong growth for the overall market.”
Almost half (45%) of respondents said they were ‘very optimistic’ for composite door sales with 33% saying 2015 ‘should be better’ than 2014. Only 5% of those surveyed expect worse sales.
“Installers are optimistic – and rightly so,” adds Patrick. “Consumer confidence is high and the falling price of oil means people have more disposable income. All this is good news for home improvements generally but composite doors are also benefiting from the continuing decline in PVC panels. There’s still a huge market to go for (as shown by Palmer Research and D&G Consulting). It’s looking good for the composite door market in 2015.”
Visit www.door-stop.co.uk/marketing to find out how Door-Stop can help installers sell more doors.